Public Relations Specialist-saas
2 weeks ago
The Public Relations Specialist is responsible for shaping the external perception of the brand, managing media relations, and ensuring consistent messaging across various channels.
- They may also be involved in crisis management and scripting responses in situations specific to the technology industry.
- Prior experience working for a tech company is preferred for this role.
**Responsibilities**:
- Planning and implementing marketing strategies to promote a SAAS product to businesses in the Asia-Pacific region.
- Creating engaging stories and finding opportunities for positive media coverage of the brand.
- Developing and executing PR initiatives to increase brand awareness in specific industries, using media outreach, press releases, events, and collaborations with industry influencers.
- Building relationships with media outlets and publications to share the brand's stories.
- Understanding the customer journey and using effective writing to communicate clearly and impactfully with customers.
- Collaborating with cross-functional teams, like Product Marketing, to create customer case studies and content that align with the brand's tone and SEO best practices.
- Establishing criteria to measure the effectiveness of brand awareness efforts.
- Creating content distribution channels, such as social media groups, to engage the target audience and boost brand visibility.
- Organizing and hosting brand events, working with the event marketing team for conferences, seminars, or product launches that contribute to brand building and customer engagement.
**Requirements**:
- Minimum of 5 years of experience in developing and implementing B2B communication strategies and programs in the technology industry (Experience in a B2B SaaS startup is a bonus).
- Bachelor's degree in Marketing or relevant field, or equivalent work experience.
- Entrepreneurial mindset and a team player with strong project management skills.
- Should be capable of independently creating, leading, and executing cross-functional communication plans and campaigns.
- Proven experience in building brand awareness through effective campaigns, particularly in starting from scratch.
- Exceptional organizational, project management, and analytical skills. Must be able to work independently in a fast-paced, high-growth environment.
- Proficiency in various content formats, ranging from thought leadership articles to infographics and videos.
- Excellent written and verbal communication skills.
- Editorial experience, particularly in press releases, is advantageous.
- Track record of collaborating with and influencing sales and other cross-functional teams.
**To Apply**
All Applications will be treated will with strictest confidence.
Samuel Tse
Senior Consultant - Technology
Gateway Search
DID:+65 6727 6129
EA Licence No: 19C9807 | Registration No: R1223789
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