Regional Brand and Customer Marketing Manager

4 days ago

Singapore Treasury Wine Estates Full time

**Key Responsibilities/ Accountabilities**:
Marketing Planning: define and align the 360 marketing plans across Singapore and GTR Asia by collaborating closely with Sales, Global Brand, Innovation & Insights and Shopper teams. Create costed, customer-level activity plans to deliver on depletion targets across category and brand-specific activity in on and offline channels.

Activity Execution: work with key internal and external stakeholders to execute best-in-class plans in line with brand guidelines. Includes product launches, promotions, collateral design / production and events.

Brand Management: responsibility for brand management of priority TPB brands across SEA, Japan, Korea, HK and Taiwan; including planning and executing multi-market brand plan across touchpoints such as paid media, PR, education and NPD

Project Management: End-to-end activity ownership including agency, budget, timeline and quality management

Activity Evaluation: ongoing monitoring of sales performance to identify risks and opportunities with customers. Lead business performance, consumer, and campaign analysis for the brand across the region and identify business opportunities, key learnings and insights and define clear action plans.

Relationship Building: develop strong collaborative relationships with internal / external stakeholders to ensure positive communication, aligned direction and executional excellence of all marketing programs.

Responsible for complying with company policies, procedures and governance including Corporate Social Responsibilities, Risk Management and Health & Safety

**Qualifications and Experience**:
8+ years of Brand/Trade/Retail Marketing experience

Prior retail management experience required

Prior APAC regional experience is an advantage

Prior hands-on experience and success in creating, planning, and delivering 360-degree marketing campaign, brand launch, product launch

Strong business acumen, analytical and communication skills

Excellent communication skills and ability to influence without authority

Strong team player who is able to establish rapport and build collaborative relationships with key stakeholders, internally and externally

Excellent brand building skills & ability to operate in fast-pace environment

Excellent forward-thinking, strategic, disruptive innovation mindset and courageous leadership skills

Strong project management & planning skills

Proven leadership and influencing skills to deliver on business objectives

A clear and confident communicator who can build strong relationships

Ability to work autonomously and manage own workflow

Meticulous and resourceful

Independent and fast learner with positive working attitude

Hungry to learn, problem-solve and make an impact on the team, organisation and its performance

Analytical thinking with a keen eye for details

Advanced computer skills using Microsoft suite (Word, Excel, Powerpoint, and Access).

Possess a high degree of ownership and pride in their work '“ we are looking for someone who knows how to work hard and play harder

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