Senior Field Marketing Manager

2 weeks ago

Remote, Singapore EngageRocket Full time

EngageRocket is hiring a Field Marketing Manager (SEA) to develop marketing strategy and drive growth. If you are seeking to join a high-performing technology startup and build a career in SaaS, and if you want to work with a groundbreaking new product destined to revolutionize leadership and people management, we want to hear from you. EngageRocket is Asia's first funded employee feedback and analytics software, providing HR tech solutions to companies around the region and in the US.

Our long-term vision is to build great workplaces with 'people analytics,' gathering and processing critical workplace feedback throughout an employee’s lifecycle to inform better management decisions. To achieve this, we need to build an amazing team.

**What You’ll Do**:
**Strategic SEA Marketing Development**:

- Adapt and develop in-country specific marketing strategies for the SEA region, ensuring alignment with global marketing and growth strategies.
- Suggest and develop regional tactics to generate new Marketing Qualified Leads (MQLs) and nurture existing pipeline.
- Collaborate with the sales and customer success team to leverage CRM data for targeted marketing campaigns.

**Event and Campaign Management**:

- Oversee the end-to-end planning, production, and execution of events and marketing campaigns.

**Channel Marketing**:

- Design and execute joint marketing strategies with partners to maximize the reach and impact of our marketing initiatives.

**Asset Production and Distribution**:

- Craft and refine a variety of marketing materials, including blogs, white papers, videos, infographics, and sales presentations.
- Ensure effective distribution strategies to reach and engage the target audience across various channels (existing and new).

**Website Management**:

- Maintain and develop the corporate website to ensure it reflects the latest offerings and engages our target audience effectively.

**Performance Measurement and Reporting**:

- Measure and report on the performance of all marketing campaigns.
- Provide actionable insights to optimize future marketing efforts.

**Cross-Functional Collaboration**:

- Forge collaborative partnerships with sales, product, and customer success teams.
- Guarantee the optimization of the pipeline through proactive communication and coordination with the sales team.

**Requirements**:

- University graduate with marketing/business qualification.
- 6-8 years of experience in a b2b marketing role/ proven experience in field marketing, preferably in the SEA region.
- Excellent verbal and writing communication skills
- Knowledge about both inbound and outbound marketing strategies and previous exposure to the marketing mix, associated channels, CRM/CMS [Hubspot], analytics, SEM/SEO.
- Experience working with Figma and Canva to help create brand visuals
- Having a startup mindset and not being scared of pivoting
- Strategic thinking
- Organized: project management skills / prioritisation skills.
- Must be able to work cross-functionally
- Interest in HR is a plus

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