Social Media Strategist

6 days ago

Singapore TWG TEA COMPANY PTE. LTD. Full time

**Introduction**:
We are expanding the team in a time of exciting continued global expansion and you will have a platform to gain valuable growth experience and be challenged to think strategically as well as execute in an effective manner a varying range of tasks. You will be working with an energetic and dynamic team with opportunity for career growth and deliver impact with guidance from leaders with strong industry experience.

**Primary Relationships**:
The position works directly with the PR and Content team and reports directly to the Head of Communications.

Within the organization, this position will also work with the Marketing, Digital and CRM teams and will also have working relationships with the Design and IT teams, as well as staff with similar positions within partner and franchise organisations. Outside the organization, the position coordinates primarily with vendors and service providers (digital agencies, producers, photographers, social and search platform account managers, etc).

**Job Descriptions**:

- Responsible for the development and implementation of social media strategy to align with business goals, KPI, brand guidelines.
- Manage and oversee all HQ social media platforms including Facebook, Instagram, LinkedIn, YouTube, WeChat, Weibo, Little Red Book and LINE.
- Perform detailed research on current benchmark trends and audience preferences in the luxury sector, suggest and implement new features to drive brand awareness and engagement.
- Work with PR and Content team to create, edit, publish and share engaging content in conjunction with HQ global brand and marketing strategy.
- Optimise SEO, web traffic metrics, and engagement across all social media platforms.
- Analyse social media campaigns and performances, provide monthly reports on ROI.
- Communicate with customers and followers, respond to queries in a timely manner and monitor comments and reviews.
- Oversee HQ and partners’ social media accounts to ensure brand consistency.
- Participate in new market expansion by providing digital insights on relevant markets and help with the strategic planning and onboarding processes.
- Actively involved in discussions with franchise partners with regards to their local social media campaigns and optimisation. Acting as an advisor when required.

**Requirements**:

- At least 3-5 years’ experience in a strategic social media and/or digital marketing strategist role.
- Knowledge of social media metrics, SEO, and other social media tools to track and measure success.
- Addicted to social media and genuinely excited by digital technologies.
- Experience dealing with local and international markets and customers.
- Fluent in English and possess strong copywriting skills.
- Proficiency with editing tools such as Canva, CapCut, Lightroom, Photoshop, and Illustrator.
- Presentation skills and previous experience in the luxury industry would be a plus.
- Good knowledge of search and social media advertising, programmatic advertising and content conceptualisation and production would be an advantage.

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