Senior Marketing Specialist

2 weeks ago

Singapore Aveva Full time

AVEVA is a global leader in industrial software. Our cutting-edge solutions are used by thousands of enterprises to deliver the essentials of life - such as energy, infrastructure, chemicals and minerals - safely, efficiently and more sustainably.

We’re the first software business in the world to have our sustainability targets validated by the SBTi, and we’ve been recognized for the transparency and ambition of our commitment to diversity, equity, and inclusion. We’ve also recently been named as one of the world’s most innovative companies.

Job Purpose

Responsible for executing the organization’s communication strategy at the market-level. This person supports the market as the communication advisor and strategist working directly with the global public relations, analyst relations, social, and corporate brand strategy functions.

Principal Accountabilities
- Develop and execute local market communications strategy in coordination with the global brand and communications strategy
- Oversee communications measurement for the local market, including share of voice against the competition and total reach
- Support localization and execution of local public relations, analyst relations for the market
- Work with social operations to develop local social media strategy and ensure governance
- Coordinate with brand marketing to execute local brand advertising programs
- Localize and promote content created from the global team at the local market-level
- Generate content with customers and partners to build trust and showcase our expertise.
- Cultivate strategic alliances with government and industry bodies to boost Aveva's presence. Enhance visibility and establish productive working relationships for mutual benefit and industry leadership
- Manage customer communications to improve engagement and satisfaction. Keep customers informed about the latest technology benefits with consistent messaging and branding across all channels.

Important Working Relationships
- Sales leadership in the local market
- Brand marketing and communications
- Performance marketing and content
- Enterprise and regional marketing

Knowledge, Skills & Experience Required
- 3+ years of marketing experience
- Strong project management and analytical abilities
- Excellent communication and C-level influencing skills
- Hands-on corporate public relations experience
- Strong written and oral communication skills
- Initiative to drive business objectives
- Ability to understand the impact of decisions on other areas of the business
- Strong listening, empathy, and cultural awareness skills
- Proficient in conveying complex ideas and data
- Driven by data and staying current with marketing and technology trends
- Understanding of customer experience signals and the B2B sales cycle
- Proficiency in managing diverse influencer ecosystems
- Experience in objective-driven reporting
- Experience in hosting round tables and panel sessions would be a plus.

AVEVA is an Equal Opportunity Employer. We are committed to being an exemplary employer with an inclusive culture, developing a workplace environment where all our employees are treated with dignity and respect. We value diversity and the expertise that people from different backgrounds bring to our business.

Come and join AVEVA to create the transformative technology that enables our customers to engineer a better world.

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