Senior Marketing Manager

1 week ago

Singapore BOM BOM PTE. LTD. Full time

**Role Summary**

We are looking for a strategic and hands-on Senior Marketing Manager to partner closely with the Chief Marketing Officer and play a pivotal role in driving growth in Singapore and Korea.

Based in Singapore, you will lead local marketing execution while also supporting regional growth—especially in Korea, a high-priority market for BOM BOM. You will help shape integrated campaigns, manage digital performance, drive social and influencer engagement, and coordinate cross-functional projects that impact multiple markets.

This role is ideal for someone who thrives in a fast-paced, entrepreneurial environment, and who is excited to help scale a disruptive DTC brand.

**Key Responsibilities**

Performance Marketing:

- Lead and optimize campaigns across Google Performance Max (PMax), Meta (Instagram, Facebook), and other paid platforms.
- Monitor performance metrics such as ROAS, POAS, CPA and optimize continuously for efficiency and scale.
- Drive with creative team briefs, A/B testing, and landing page improvements.

SEO & Website Performance:

- Develop SEO strategies to grow organic traffic and improve site performance.
- Conduct competitor site audits, and keyword research to guide content strategy.
- Monitor site performance using tools like Google Search Console and SEMrush.

Content & Copywriting:

- Co-drive creation of content series that educate and build trust with pet owners.
- Ensure tone and message consistency across all platforms.

Social Media & Community Engagement:

- Manage the social media calendar and execution for all Social Media Platforms.
- Oversee daily posting, community interaction, and performance tracking across social platforms.
- Strengthen community loyalty through active engagement and meaningful conversations.

Influencer Marketing:

- Identify, onboard, and manage influencers in alignment with our brand values.
- Coordinate content timelines and briefs, and ensure alignment with Customer Solutions team.
- Track content quality and influencer ROI.

Event & Activation Support:

- Assist in the planning and execution of brand activations, pop-ups, and vet-related events across Singapore and Korea.
- Ensure event messaging, visuals, and materials align with campaign objectives.
- Measure event performance and drive post-event conversions.

Regional Coordination & Group Reporting:

- Align with the CMO on group-level priorities and ensure synergy across teams.
- Prepare monthly reporting decks for internal and group-level review.
- Support brand consistency and cross-market execution, especially in Korea.

Strategic Projects & Ad Hoc Initiatives:

- Contribute to special projects, product launches, research, or regional initiatives as assigned by the CMO.
- Be ready to step in on urgent or cross-functional tasks with flexibility and ownership.

  • Marketing Manager

    2 weeks ago

    Singapore BARCODE MARKETING PTE. LTD. Full time

    **Position Overview**: **Responsibilities**: - Develop and implement comprehensive marketing strategies to promote the Pazzion Group brand across various channels, including digital, social media, print, and events. - Collaborate with cross-functional teams to ensure alignment between marketing initiatives and overall business objectives. - Lead the...

  • Marketing Associate

    3 weeks ago

    Singapore RYO Marketing Full time

    Role Description This is a full-time, on-site role for a Marketing Associate located in Singapore. The Marketing Associate will be responsible for conducting market research, assisting in sales activities, supporting marketing campaigns, and managing projects. Daily tasks include creating marketing materials, coordinating with team members, and analyzing...

  • Senior Marketing Manager

    2 days ago

    Singapore MAYER MARKETING PTE LTD Full time

    **JOB RESPONSIBILITIES** 1. Brand custodian for both brands (Mayer/Mistral) Singapore/Malaysia market 2. Oversees all marketing activities within an organization 3. Planning, directing and coordinating marketing efforts within the team 4. Responsible for developing strategies, managing A&P budgets, setting goals and ensuring consistent brand messaging...

  • Marketing Associate

    2 weeks ago

    Singapore RYO Marketing Full time

    Role Description This is a full-time, on-site role for a Marketing Associate located in Singapore. The Marketing Associate will be responsible for conducting market research, assisting in sales activities, supporting marketing campaigns, and managing projects. Daily tasks include creating marketing materials, coordinating with team members, and analyzing...

  • Junior Marketing Crew

    2 weeks ago

    Singapore Luminia Marketing Full time

    Overview This is a full-time on-site role for a Junior Marketing Crew at Luminia Marketing, located in Singapore. The Junior Marketing Crew will be responsible for assisting in executing marketing campaigns, conducting market research, creating marketing materials, and collaborating with team members to develop effective marketing strategies. Daily tasks...

  • Junior Marketing Crew

    2 weeks ago

    Singapore Luminia Marketing Full time

    Overview This is a full-time on-site role for a Junior Marketing Crew at Luminia Marketing, located in Singapore. The Junior Marketing Crew will be responsible for assisting in executing marketing campaigns, conducting market research, creating marketing materials, and collaborating with team members to develop effective marketing strategies. Daily tasks...

  • Sales & Marketing Management Trainee (Travelling Opportunities)

    1 week ago

    Singapore Sentin Marketing Full time

    Overview Sales & Marketing Management Trainee (Travelling Opportunities) — looking for a role that gets you out from behind a desk in a fast-paced sales and marketing environment with real-world experience and travel opportunities. What You’ll Be Doing Engage customers face-to-face at roadshows, events & campaigns Promote products/services and drive...

  • Sales & Marketing Management Trainee (Travelling Opportunities)

    3 weeks ago

    Singapore Sentin Marketing Full time

    Overview Sales & Marketing Management Trainee (Travelling Opportunities) — looking for a role that gets you out from behind a desk in a fast-paced sales and marketing environment with real-world experience and travel opportunities. What You'll Be Doing Engage customers face-to-face at roadshows, events & campaigns Promote products/services and drive sales...

  • Sales & Marketing Management Trainee (Travelling Opportunities)

    2 weeks ago

    Singapore Sentin Marketing Full time

    Overview Sales & Marketing Management Trainee (Travelling Opportunities) — looking for a role that gets you out from behind a desk in a fast-paced sales and marketing environment with real-world experience and travel opportunities. What You'll Be Doing Engage customers face-to-face at roadshows, events & campaigns Promote products/services and...

  • Marketing Assistant

    3 weeks ago

    Singapore NØLINE Marketing Full time

    Looking for career opportunities? Come join us About us We are a global outsourced marketing company and we represent top brands to create product awareness. Responsibilities Engage with potential customers in face to face interactions Lead teams and executing marketing campaigns and strategies Represent our MNC clients with professionalism and integrity...