Senior Regional Digital Marketing Manager

Work with one of the biggest & fun brands in the world and you will be in an important role to grow the number of Kids and Adults that the LEGO Group impacts. Make everything awesome in a market region with one of the highest number of children in the wor

This incumbent will drive Digital Marketing across what is dubbed as the biggest growth region for Digital and e-Commerce in the world.
Core Responsibilities

Functional Responsibilities:

- With expertise in paid digital media (search, video, social, programmatic etc), collaborate with key media and digital platform partners (e.g. Facebook, broadcasters and other distribution partners) to develop/optimise a paid media approach for the region
- Lead partnerships with key digital platforms (e.g. Google) to ensure YoY value growth
- Collaborate with regional and local collaborators to ensure governance to global digital media strategies, best methodologies & guidelines
- Drive the ongoing development and optimization of digital performance dashboards and ensure adequate performance tracking and reporting of campaigns
- Drive ongoing collection and dissemination of insights and trends in digital marketing and content (consumer and shopper) to build digital competence and capability across LEGO in APAC
- Build regular connections with the APAC Digital Network

Audience Segment / Franchise Responsibilities:

- Work alongside colleagues in regional Brand Marketing, Trade Marketing and eCommerce to develop/adapt regional marketing communication strategies for consumers and shoppers in the APAC, with a strong focus on digital
- Work with Brand Marketing and agency partners to guide content decisions (development, distribution and promotion), with the aim of amplifying global toolkit and enhancing global assets' utilization

Play your part in our team succeeding

The APAC Regional Marketing & the eCommerce Centre of Excellence (eCOE) is responsible for growing the LEGO Brand and increasing our portfolio penetration across Asia Pacific. Our specific focus include:
1. Building the LEGO Masterbrand and franchise brands (LEGO City, Ninjago, LEGO friends, LEGO Duplo to name a few) amongst boys, girls, parents and adults in Asia Pacific markets;
2. Recruitment of new kids and adults to play, engage and love LEGO products and the values of the LEGO Brand - creativity, imagination, learning, fun, caring and quality;
3. Partnering our 6 business units of Japan, Korea, Australia/New Zealand, South East Asia, Hong Kong/Taiwan and India to understand consumer and shoppers so that we are able to develop relevant communications and value propositions to engage kids and grow market share with the LEGO Brand and franchises

The APAC Regional Marketing & eCOE team consists of Brand Marketing, Digital Marketing, Trade Marketing, eCommerce, Media Management and Marketing Planning & Effectiveness teams.
Do you have what it takes?
- Minimum 5 years Digital Marketing experience in Retail/Luxury/FMCG categories, preferably half of which in a regional/global marketing capacity
- Strong functional knowledge in paid digital media. Individuals with a media agency experience will be considered
- Individuals with broader experience in Paid, Owned and Earned media (search, programmatic, performance marketing, analytics, site builds and content, social media, influencer engagement etc), inclusive of prior experience in driving regional media strategy development and support markets in local media plans would have an advantage
- Understanding eCommerce and/or Prior Brand & portfolio management, communications and media planning & marketing experience towards children, and their parents would be a plus
- Passion for and genuine curiosity for innovation that is happening in the Digital / e-Commerce space
- Independent, CREATIVE, energetic and willing to thrive in a fast-moving, entrepreneurial atmosphere
- Goal getter, but still have the mental maturity to remain resilient, and not be demotivated by the lack of immediate gratification
- Data/Insight driven, strong sense of accountability and solution oriented are key
- Adaptable to ambiguity, changes and be at the forefront to lead change in both actions and behavior
- Ability to work independently and collaboratively in a culturally-diverse team environment, and understanding what it means to achieve success with others and through others
- Preference for prior experience in managing and influencing a network of local senior managers and managers in a cross functional team
- Passion for LEGO sets you apart

Join the global LEGO® team

What’s in it for you - Here are some of what to expect:

- Family Care Leave - We offer enhanced paid leave options for those important times.
- Insurances - All colleagues are covered by our life and disability insurance which provides protection and peace of mind.
- Wellness - We want you to be your best self, so you’ll have access to the Headspace App and lots of wellbeing initiatives and programmes run by