
Copywriter
6 days ago
Carro’s vision is to lead the automotive and mobility solutions market by providing a better experience for customers, and advancing the automotive industry. Our mission is to be the marketplace of choice for all automotive needs, providing customers with trustworthy solutions for improving mobility. By leveraging on the marketing team, we aim to create and curate content that will raise Carro's awareness to new heights and reshape the industry with our solutions to empower everybody with the experience they deserve. We aim to catalyse change in the automotive ecosystem by driving higher standards for one and all.
We are looking for a Copywriter to aid in our creative marketing content efforts. You will ensure brand consistency across online channels and create informative and engaging content about our products and services for our audiences.
What you will do:
- To be the custodian of Carro's tonality, overseeing copy across all of Carro's touchpoints ensuring consistency is met
- Focusing on developing and executing copy for all paid media efforts and social post
- To lead and inspire the in-house creative team in developing fresh creative ideas that meet the business needs
- To take complex concepts/products and bring them to life simply, while remaining engaging
- To provide creative leadership and insights to any third party creative vendors when needed
- Research industry-related topics and identify gaps in our content
- Write original copy for ads and social networks
- Prepare and publish articles that describe our company and products
- Use SEO practices to optimize articles and increase visibility
- Liaise with Designers to enrich text with visual aids, like images and charts
- Monitor metrics related to our content, like web traffic and conversion rates
- Ensure all content is up-to-date
**Requirements**:
- Preferably 3-4 years in a creative agency or in an in-house team (a mix of experience in both environments would be a bonus)
- To have a strong understanding of the digital and social media world
- A willingness to communicate with any member of the team, regardless of seniority or discipline (product, tech, sales etc)
- If you have a passion/interest for cars, that would be a bonus. if not, a willingness to learn and understand the automotive industry
- Comfortable working in a fast paced, deadline-driven environment
- Detail-oriented, self-motivated skills including the ability to manage multiple tasks and projects simultaneously, including adaptability to fluid and last-minute changes.
**Salary**: $4,000.00 - $6,000.00 per month
Schedule:
- Monday to Friday
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