Marketing Manager

1 week ago

Singapore STYLELAB PTE. LTD. Full time

Incumbent is responsible for all marketing communication activities. Oversees brand strategies, marketing communication and partnerships to grow and scale business opportunities across South-East Asia markets.

**Marketing**
- Ensure marketing and communications strategies are aligned with business objectives
- Continually understand and research about brands’ current and potential customer demographics, psychographics and behaviour aligned to trends and industry developments to guide all organisational stakeholders
- Lead planning, budgeting, and execution of strategies to increase audience engagement and brand awareness in measurable terms across both online and offline platforms
- Liaise with business partners on tactical campaigns, and vet relevant communications materials.
- Manage all touch points of brands’ customers, including all social media accounts to ensure consistency - from design to content generation to copywriting
- Monthly budget analysis on marketing spending to ensure spending in line with marketing objectives and planning
- Manage and execute all media, Ad buys and PR communications and events
- Work with e-Commerce team in aligning ecommerce communication on marketplaces
- Digital analytics, monitor competitor activities

**CRM**
- CRM analytics reports to provide customer insights and propose action plan to close business gaps
- Plan and prepare briefs and assets for monthly communication campaigns
- Lead planning, organization, and execution of CRM events to engage and loyalize clients
- Plan and execute roll-out of CRM program initiatives
- Lead planning, updates, and execution of CRM projects (eg. automation journey)
- Lead customer service mailbox for marketing and CRM related queries

**Cross-Branding and External Partnerships**
- Identify opportunities and lead execution for cross-branding and external collaborations that are favourable to business objectives, to drive recruitment of new customers for the brands and improve sales

**Offline Retail**
- Work with Store Operations team to drive sales (improve footfall and drive conversion)
- Support the planning and execution of offline A&P activities and special events with marketing strategies - including marketing and VM collaterals, promotion sites and communications materials.
- Manage production of marketing collaterals and in-store communication
- Coordinate and align online and offline event calendars
- Other adhoc duties as required.

**Academic / Professional Qualifications**
- Diploma or Degree in Marketing or Mass Communications preferred

**Work Experience**
- Min 3 years’ experience in marketing role
- Experience in CRM and digital marketing preferred

**Required Competencies**
- Proficient with Microsoft Excel, Word, and PowerPoint
- Creative and strong analytical skills
- Good command of written English
- Meticulous and attentive to details
- Experience with graphic design tools such as Photoshop, Illustrator or Canva will be an advantage
- Preferably with at least 1 year of retail experience

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