Platform Manager

Overview:

- Based in Singapore and with net sales of more than US$ 20,000,000 under his/her charge, the Platform Manager Animal Health/ Intestinal Health reports directly to the Marketing Director. The incumbent is accountable for the platform’s marketing activities and oversees the development and delivery of a fully integrated brand / marketing strategy that will ensure expansion of market share or share of wallet, and successful attainment of 3 key performance indicators: People Touched, Net Sales and Gross Profit. The incumbent is further accountable for his/her and his/her team’s effort to ensure that customers are fully satisfied with the product quality, technical support and services which lead to increasing the brand’s footprint while staying relevant and true to its value proposition.

**Responsibilities**:

- 1. Craft and spearhead the platform’s vision and mission.
- 2. Fulfil the annual target in People Touched, Net Sales, Gross Profit and Gross Margin. This includes:

- Proposing the selling price for the Marketing Director and Sales Director to approve.
- Working with the Purchasing team to keep cost down and with the Logistic team to ensure timely fulfilment of orders by the customers.
- 3. Engage the Top 20 customers in the key Asia Pacific markets with KAA’s solutions and services and regularly collect insights of Customer’s Point of View (CPOV).
- 4. Maintain a clear understanding of market trends and seek out opportunities to ensure growth and profitability.
- 5. Ensure the timely launch of products developed by the R&D team. This includes
- Undertaking continuous analysis of the market size and share, and competitive landscape.
- Developing a complete marketing plan comprising the key elements of customer segmentation, value proposition, market share and channel to market.
- Deciding on which markets to register and launch.
- Forming cross-functional teams to ensure achieving the desired results.
- 6. Re-fresh yearly the marketing plan of existing products, and lead in product life cycle management.
- 7. Lead the company’s sales team in the region enabling them to meet their commercial objectives by providing them with appropriate tools, materials, and presentations: teach, tailor and take control.
- 8. Work closely with
- Marketing Communications team to formulate and implement successful communication and PR campaigns that include print, digital and social media.
- Customer Laboratory Service (CLS) and Technical Service (TS) teams to provide relevant support to shorten the sales cycle from the Needs phase to the Implementation phase.
- 9. Put in place a plan to regularly upgrade his/her team’s capability and capacity and ensure that the organizational structure of his/her platform is effective and efficient to serve KAA’s customers.
- 10. Recruit and motivate his/her direct reports to be fully engaged in the marketing strategies, coach them for success and for performance.
- 11. Contribute actively to KAA’s leadership team’s strategic planning.

Qualifications:
As this is a senior position in the company, the incumbent must fulfill the following qualification and experience:

- Have at least 6 years of working experience in a technical/ Marketing and management capacity in Animal Nutrition and Health Industry and a Doctor of Veterinary Medicine
- Have at least 3 years of working experience in managing direct reports and/or cross-functional teams.
- Demonstrate strong product management and product marketing competency (a professional degree in product marketing or product management will be an advantage).
- Be an effective leader, motivator, and communicator, _e_. the ability to present ideas effectively and communicate well with peers and all levels of the company.
- Have an entrepreneurial business mindset, _e_. be accountable, take initiative and calculated risk.
- Have a proven track record in consistently achieving financial targets.
- Have a high degree of personal motivation, a desire to make an immediate contribution and possess a distinct sense of urgency.
- Be confident, driven, dynamic, creative and a problem solver.