
Senior Product Marketing Executive
1 week ago
Working Location: Near Jalan Besar
**Responsibilities**:
- Conduct market research to understand trends, customer needs, and competitor offerings within food service channels
- Develop buyer personas to align marketing strategies with customer profiles in the food service industry
- Craft compelling product positioning and messaging tailored to chefs and procurement officers
- Develop marketing materials (e.g., brochures, presentations, and digital content) that highlight the unique benefits of our products
- Plan and execute go-to-market strategies for new product launches, product line expansions and events
- Collaborate with the business development team to ensure seamless product introductions and adoption within food service channels
- Develop sales tools, training materials, and presentations to support the business development team
- Conduct training sessions to ensure the business development team can effectively communicate product value propositions
- Plan and manage marketing campaigns to increase product awareness and generate demand in the food service sector
- Create digital and offline content that resonates with chefs, restaurateurs, and catering professionals
- Monitor and analyse the effectiveness of marketing campaigns and product performance.
- Provide data-driven insights and recommendations for optimising marketing efforts
- Work closely with the business development and management teams to align on product strategies and customer needs
- Engage with customers and industry partners to gather feedback and identify partnership opportunities.
**Requirements**:
- Minimum Diploma or Degree in Marketing, Business, Communications, or a related field.
- Minimum 2-4 years in product marketing, preferably in food service, FMCG, or related industries.
- Strong understanding of food service industry
- Excellent communication, presentation, and copywriting skills
- Proficiency in digital marketing tools and CRM platforms
- Ability to analyse market data and derive actionable insights
- Project management skills with attention to detail and timelines
- Collaborative mindset with the ability to work cross-functionally
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