Research Analyst

1 week ago

Singapore BUSINESS NEWS (ASIA) LLP Full time

**OVERVIEW**

The Research Analyst will support the Global Partnerships team in delivering data regarding NBCU and Sky’s Linear TV and Digital research services primarily to the commercial team and external clients. They will also support broader research and insight projects on an ad hoc basis to different departments within the wider NBCU Advertising business.

The analyst will be part of the Global Partnerships research team collaborating with global researchers around the world (within NBCU and Sky) to bring a unified POV to our sales positioning and centralized reporting efforts. The role will focus on crucial analyses articulating our global offering, delivering client and category specific insights to feed into the advertising / client RFP process.

**KEY RESPONSIBILITIES**
- Assist with daily ad sales requests using syndicated research (eg. Ipsos, GWI) to provide pre-sale data (Audience reach, profiling)
- Responsible for the smooth running of the Global Partnerships Research response to RFP process, ownership of the RFP resource hub
- Assist the team with day-to-day enquiries from the business outside of the RFP process
- Provide pre-sell TV reach and frequency campaign estimates based on client media plans
- Assist with monthly digital reporting to the business

**SKILLS, EXPERIENCE & REQUIREMENTS**
- Experience of working with Crosstab software such as GWI or IMS required
- Knowledge of a wide range of digital analytics tools such as Adobe Analytics and ComScore
- Knowledge and experience in dashboarding and data visualisation advantageous
- Ability to analyse and interpret data and communicate key findings to internal and external stakeholders using PowerPoint or similar tools
- Analytical, with a creative approach to research and data interpretation
- Self-motivated, organised and prepared to work under pressure
- Strong communication and presentation skills
- High degree of numeracy and literacy
- Strong PC skills, including Excel (e.g. Macros, PivotTables) and PowerPoint
- Ability to meet deadlines and juggle various tasks/projects
- Curiosity and a willingness to expand and learn new skills and ideas
- Willingness to travel

The responsibilities associated with this position are not limited to the above description and may be modified at any time by the Company.

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