Facebook Analytics Manager

3 days ago

Singapore CHEIL SINGAPORE PTE. LTD. Full time

At Cheil, we are passionate about ideas that move.

We believe that the right idea will move seamlessly across channels: from online to offline, above the line to below the line, in-store to out-of-home. It will move brands, move products and most importantly, move people. The right idea will move everything forward.

Established in 1973 with headquarters in Seoul, South Korea, Cheil Worldwide is one of the world’s leading integrated marketing communications networks, with more than 6,200 employees globally in more than 59 offices in 33 countries.

**Facebook Analytics Manager
You are experienced in Facebook Social Ad platform operations and have strong analytical skills, delivering actionable and data-driven insights for media buying operations.

You must have a deep understanding of using data and analytics to drive acquisition and engagement across the consumer decision making journey.

**Job Responsibilities
- Understands client-specific KPIs, Marketing Objectives and ensures strategy and tactics tie back to those objectives (Awareness, Engagement, Conversion, Retention)
- Strategically direct campaigns to ensure they remain optimised to achieve client KPIs & marketing objectives
- Analyse and prepare monthly reports on campaign performance, sharing insights and recommendations
- Assist and support the development of campaign execution strategies
- Monitor the online reporting platform, identify campaign issues and perform deep-dive analysis
- Support the team’s day-to-day operation & communication
- Collaborate with relevant teams (both internal and external) to escalate issues and reach sound resolutions
- Stay abreast of latest updates in the Facebook digital marketing channel

**Requirements:
- 3 - 5 years of hands on experience of social ad operations
- Diploma/Degree in related discipline
- Deep understanding of Facebook’s ad platform
- Data analytics capability to analyse the campaign execution data and formulate actionable insights
- Client consultation; Capability to deal with client communication and consulting on marketing solutions
- Excellent organisational and time management skills
- Self-motivated, able to work independently as well as part of a team
- Possess strong presentation skills
- Enjoys working in a fast paced & dynamic environment

**Good to Have:
- Consumer profiling experience through Web analytics (Adobe analytics or Google analytics)

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