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Specialist, Content Marketing

2 weeks ago

Singapore Singapore Institute of Management Full time

Research, evaluate and drive content development based on the content strategy.
- Craft compelling content to drive SIM brand engagement across all social media platforms (Facebook, Instagram, LinkedIn, YouTube, Telegram) including images, copy, video, audio podcasts, etc.
- Work closely with business units (SIM Global Education and SIM Academy) to create content that speaks directly to the target audience.
- Competent to write short-form brand content.
- Identify creative ways to increase audience engagement, conversion, and lead generation, establishing and maintaining rapport with social media followers and strategic partners.
- Liaise with marketing, design, external vendors to ensure consistent and accurate content and timely delivery of content.
- Work together with the content team to manage the content calendar.
- Keep up to date with content trends, consumer preferences, and advancements in technology.

**JOB REQUIREMENTS**
- Bachelor’s degree with at least 3 years of work experience, proven skills in Digital Marketing and Content Creation.
- Working knowledge of SEO, SEM and marketing analytics required.
- Good knowledge of personas and the customer journey.
- Working in a digital/content agency environment is a strong plus.
- Ability to manage multiple projects simultaneously, meet tight deadlines and perform well under pressure.
- Good interpersonal and communication skills.
- Creative self-starter and resourceful individual.
- Independent, dynamic and strong team-player with a positive can-do attitude.