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Marketing Executive

3 weeks ago

Pasir Panjang, Singapore Samsung Electronics Full time

Position Summary

1. Create sales opportunities by preventing missed sales opportunities and sensing up-selling opportunities via retail data analysis.
2. Recognize the retailers concerns using sales point data to continuously developing methodology for cooperative retailing.
3. Prevent issues in sales at sales subsidiaries by regularly reviewing retail KPI(Key Performance Index).

Role and Responsibilities

1. Understand consumer and market insights for Samsung’s key categories via Social listening Competitors’ benchmarking Mystery shopping Surveys

2. Innovative, Digital Marketing Strategist

a) Plan for Advertising and promotional activities

b) Development of visual assets

c) Weekly reports

3. To oversee the different aspects of a campaign throughout the entire lifespan of a product, service or idea.

These responsibilities can include:

- overseeing and developing marketing campaigns/ promotional activities
- conducting research and analysing data to identify and define audiences
- devising and presenting ideas and strategies
- writing and proofreading creative copy
- maintaining websites and looking at data analytics
- organising events and product exhibitions
- updating databases
- managing campaigns on social media.

Skills and Qualifications
- Proven experience as marketing executive or similar role
- Good understanding of market research techniques, data analysis and statistics methods
- Thorough knowledge of strategic planning principles and marketing best practices
- Proficient in MS office/ PowerPoint office
- Familiarity with social media and web analytics
- Excellent communication and people skills
- Strong organizational and time-management abilities
- Creative and commercial awareness