Senior/executive, Marketing, Singapore

3 days ago

West Singapore CapitaLand Full time

About Us

CapitaLand Group (CapitaLand) is one of Asia’s largest diversified real estate groups. Headquartered in Singapore, CapitaLand’s portfolio focuses on real estate investment management and real estate development, and spans across more than 260 cities in over 40 countries.

**Job Description**:
Formulate data-driven market and client insights - Conduct market research on trends, competitor’s product positioning, placement and pricing strategies - Identify information needs requiring data-mining and analysis to derive market and client insights - Analyse market research findings, sales data and digital marketing dashboards to derive market insights - Analyse data obtained on clients' buying behaviours, motivation, attitudes, preferences and needs to derive client insights - Develop client insights, and market and competitor analysis reports - Propose new marketing ideas and approaches based on client insights derived from market analysis Manage integrated marketing communications (IMC) programme - Participate in the conceptualisation and design development of IMC programs for the business and/or specific lines of product and service - Identify target client profile segments, market segments and potential marketing mix for IMC program - Identify possible traditional and digital media channels and platforms for IMC program - Coordinate with design teams to develop IMC program concept design elements and materials for traditional and digital media channels - Support the administrative and logístical needs for implementing IMC programs and trade events - Consolidate performance data of IMC programs - Monitor implementation of IMC programs against planned timeline -Update marketing and communications content on various media and platforms - Identify emerging technologies for potential adoption for IMC program and activities Manage partnership marketing - Identify sales and profit by market segment - Identify potential partners within a target segment to conduct partnership marketing - Determine partner motivations and key drivers for collaboration - Manage expectations and performance of partners - Resolve conflicts and disputes that arise from partnerships or contracts - Collaborate with technology teams to ideate commercially viable products Advise on product development and enhancement - Coordinate with the industry partners to conduct testing of new or enhanced products to obtain feedback - Collect and organise feedback from product testing for analysis

**Benefits**:

- Flexible benefits with comprehensive medical coverage for self
- Training and development opportunities
- Subsidised rates at Ascott serviced residences
- Strong advocate of staff volunteerism
- Wellness programmes
- Closing Statement:

- At CapitaLand, we advocate fair employment practices, and recruit talents based on merit and fit with our Corporate values. We provide equal opportunity for all qualified persons and build an inclusive workplace regardless of race, gender, age, religious belief or nationality.

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