Category Lead

2 weeks ago

Singapore TikTok Full time

Responsibilities
TikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy. TikTok has global offices including Los Angeles, New York, London, Paris, Berlin, Dubai, Singapore, Jakarta, Seoul and Tokyo.

Why Join Us
At TikTok, our people are humble, intelligent, compassionate and creative. We create to inspire - for you, for us, and for more than 1 billion users on our platform. We lead with curiosity and aim for the highest, never shying away from taking calculated risks and embracing ambiguity as it comes. Here, the opportunities are limitless for those who dare to pursue bold ideas that exist just beyond the boundary of possibility. Join us and make impact happen with a career at TikTok.

The e-commerce industry has seen tremendous growth in recent years and has become a hotly contested space amongst leading Internet companies, and its future growth cannot be underestimated.

With millions of loyal users globally, we believe TikTok is an ideal platform to deliver a brand new and better e-commerce experience to our users. We are looking for passionate and talented people to join our product and operations team, together we can build an e-commerce ecosystem that is innovative, secure and intuitive for our users. Join us as we drive the future of e-commerce here at TikTok.

As a Category Lead, you'll manage the planning and development of key categories, including the key sub-categories: plan key merchant and products enrollment, design and execute the category development strategy, work with the campaign team on promotions.

**Roles & Responsibilities**:

- Drive categories specific strategies and business initiatives
- Overall management of business’ top and bottom line and collaborating strongly with cross functional teams to drive operational improvements.
- Responsible for identifying, prioritizing and recruiting the merchants in the categories
- Map out the key accounts and high potential accounts in the category through different information channels (competitor data, industry data, events, etc.)
- Maintain ongoing relationships with category key accounts even after they are onboard
- Manage accounts (KA team is in charge of KA management, high potential account team is in charge of high potential accounts management) on the marketplace, including new merchants incubation, growth, product portfolio, pricing strategy and promotions
- Build trust with merchants' key stakeholders and maintain a good relationship with key contact persons

**Qualifications**:

- Minimum Bachelor's Degree or above
- More than 5 years of relevant experience with major e-commerce marketplaces with strong connection to local seller resources
- Good understanding of the consumer demands, payment, logistics and overall regulatory landscape
- Good communication and leadership skills, hard-working and open-minded
- Enjoy building things from scratch and getting hands dirty
- English proficiency required

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.

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