Regional Marcom Assistant Manager, Emerging Markets

2 weeks ago

Singapore Sony Electronics Full time

We look for the risk-takers, the collaborators, the inspired and the inspirational. We want the people who are brave enough to work at the cutting edge and create solutions that will enrich and improve the lives of people across the globe. So, if you want to make the world say wow, let's talk.

You will join our Regional Market Development Centre (RMDC), taking care of developing region such as Bangladesh; Sri Lanka; Cambodia; Myanmar, etc, to develop and execute marketing communication strategies. This role involves coordinating with local teams and branches, managing campaigns, and ensuring brand consistency across all channels.

We will give you the experience and exposure you need to build your career and personal brand, by providing training and coaching.

What you will be doing
- Campaign Management: Develop and execute integrated marketing campaigns tailored to emerging markets.
- Market Research: Conduct market research to identify trends, opportunities, and competitive landscape.
- Content Creation: Collaborate with the creative team to produce localized content for various channels, including digital, print, and social media.
- Brand Consistency: Ensure all marketing materials align with the brand guidelines and messaging.
- Event Coordination: Plan and manage events, trade shows, and promotional activities in the region.
- Budget Management: Assist in managing the marketing budget and track expenditures.
- Performance Analysis: Monitor and report on the effectiveness of marketing campaigns, using data to optimize future efforts.
- Stakeholder Collaboration: Work closely with internal teams and external partners to ensure seamless execution of marketing initiatives.
- Guidance of Junior Staff: Provide guidance and mentorship to junior staff, fostering a collaborative and supportive work environment.

What you should have
- A Bachelor’s degree in Marketing, Communications, Business, or a related field.
- Minimum of 5-7 years of experience in marketing communications, preferably in emerging markets. Certification in Digital Marketing or Project Management will be advantageous
- Strong understanding of digital marketing and social media platforms.
- Excellent written and verbal communication skills.
- Ability to analyze data and derive actionable insights.
- Project management skills with the ability to multitask and meet deadlines.

What will help you succeed
- A creative thinker with a strategic mindset.
- Detail-oriented with good organizational skills.
- Able to work independently and as part of a team.
- Culturally sensitive and adaptable to different market dynamics.

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