Public Relations Executive

4 days ago

Downtown Core, Singapore Vertical Institute Full time

Vertical Institute is a Registered Training Provider (RTP) that helps working professionals stay ahead in a rapidly changing job market. Our mission is to equip individuals with in-demand skills through practical, industry-relevant training that drives real career outcomes.

To date, tens of thousands of learners have upskilled with Vertical Institute. As an Approved Training Organisation (ATO) under SkillsFuture Singapore (SSG) and The Institute of Banking and Finance Singapore (IBF), we are trusted by both individuals and companies seeking cutting-edge, accredited education.

**Why This Role Matters**

The Public Relations Executive will play a key role in shaping Vertical Institute’s brand reputation through strategic communication, media outreach, and stakeholder engagement. This role involves crafting compelling narratives, managing media relations, and supporting high-impact PR initiatives to strengthen our position in the education technology sector.

**What You’ll Do**
- Work closely with the PR agency to execute strategies that achieve measurable impact in brand visibility, media share of voice, and public sentiment.
- Leverage existing strong relationships and trusted contacts with multiple media outlets and journalists to secure impactful coverage and enhance brand presence.
- Maintain strong relationships and trusted contacts with multiple media outlets and journalists to secure impactful coverage and enhance brand presence.
- Oversee end-to-end PR campaigns and manage agencies independently, from ideation to measurement, in alignment with company goals.
- Manage multiple projects, ensuring deadlines are met and deliverables align with brand objectives.
- Develop clear briefs for agencies to develop compelling communication assets, including press releases, media pitches, blog posts, social media content, and internal communications.
- Monitor media coverage, competitive PR activities and prepare regular PR reports to track campaign performance and brand sentiment.
- Collaborate with internal teams to align messaging and support cross-functional initiatives.

**Requirements**:

- Degree in Journalism, Public Relations, Communications, or a related field preferred.
- Demonstrated experience in managing direct journalist relationships in Singapore.
- Bonus: You have successfully secured tier-1 media coverage (The Straits Times, CNA, Business Times) without agency mediation.
- Exceptional writing skills with the ability to produce polished, publication-ready copy in both English and one other Asian language.
- Familiarity with the Singapore media landscape and/or education technology sector is a plus.
- Familiarity with the education technology sector preferred; prior experience in related industries is an advantage.

**Why Join Vertical Institute?**
- Be part of a mission-driven team that helps people level up their careers
- Work in a high-growth, supportive, and tech-forward environment
- Access to free courses, AI tools, and continuous learning opportunities.
- Competitive salary + performance bonus.
- A collaborative culture that values initiative, accuracy, and accountability.

**How to Apply**

Applications are reviewed on a rolling basis, and we aim to reply within one week.
- Vertical Institute is an equal-opportunity employer. We welcome applicants of all backgrounds who are excited to empower adult learners through high-impact courses._

Work Location: In person

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