Marketing & Branding Manager
2 weeks ago
Job Responsibilities:
1. Responsible for the customization and implementation of the brand promotion plan of the company's products in overseas markets (Singapore, Malaysia, Thailand), including new product launches, festival activities, store activities, etc.
2. According to the local market operation, formulate brand marketing promotion, media delivery plans, etc., analyze and optimize the delivery effect data, and establish corresponding processes; establish a good relationship with local media
3. Regularly conduct market research and summaries on the local market, empower brands to expand stores in the local market, enhance brand image, and enhance brand awareness
4. Cooperate with local operations and be responsible for customer relationship maintenance in the local market, including online booking connection arrangements, loyal fans maintenance etc.
5. Responsible for the content maintenance of the brand in the local market on social media platforms such as FACEBOOK, YOUTUBE, INSTAGRAM, TIKTOK, GOOGLE
job requirements:
1. Proficient in English, with strong information collection, integration, and copywriting skills
2. Bachelor degree or above, 3 years or above relevant work experience (advertising company, PIC for F&B or retail brands)
3. Have deep understanding about local markets, local food culture and local social media
4. Have keen market insight and strong execution, excellent communication and coordination skills
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