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2 weeks ago
The role of the Digital Marketing Creative Executive is to create and deliver outstanding creative visuals for BIPO across the region - the drive brand awareness and visibility across our digital and social media platforms, primarily LinkedIn, Facebook and Instagram You will collaborate with the Marketing team and other stakeholders to create a cohesive brand and visual identity from traditional marketing collaterals to website design and social media marketing.
**Responsibilities**
- Brainstorm and develop creative concepts, campaigns, and themes.
- Design marketing collateral, social media communication materials, including assets for website
- Research competitor marketing collaterals and website/s.
- Ensure designs are aligned with brand positioning, marketing objective, digital strategy brand experience.
- Develop mood boards and mock-ups of design if necessary.
- Assist to update brand website, announcements, updating products and events, images, preparing content and description for new product, designing logos, graphic design works for both online and offline.
- Work closely with the Marketing team and other departments to understand design brief and manage design quality work on time.
- Support the execution of webinars and other online and offline events - Prepare and design PowerPoint presentations
- Provide input, updates brand guidelines ensuring consistency across all mediums.
- Edit photos, videos and graphics across multiple social media platforms
- Compile marketing analytics and statistics as needed
**Technical Skills and Competencies**
- Diploma in Marketing, Communications or Business
- Excellent copywriting and communications skills
- Social media savvy (LinkedIn, Facebook, Instagram)
- Familiar with Adobe Photoshop, Illustrator, WordPress, HTML
- Knowledge of Google Analytics, Google Adwords, Facebook Ad Manager ideal
- Understanding of SEO and SEM
- Hands-on knowledge of CRM platforms (Hubspot, Mailchimp, Hootsuite, etc)
- Ability to multi-task and work within tight timelines
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