Director, Sales

2 days ago


Toa Payoh, Singapore Regal Rexnord Full time

Scope of Leadership Role:

- Build up an attractive and leading position covering Air Moving/Commercial Motor in all South Asia countries
- Drive short and long-term business development in all specific vertical market/segment

Key Responsibilities:
Strategic Revenue Growth
- Develop and execute APAC sales strategies and target for Air Moving/Commercial Motor, targeting data centers, semiconductor and commercial building & HVAC.
- Lead market expansion in SEA through distributor network built-up, optimization and OEM partnerships, ensuring alignment with corporate sustainability goals

Commercial Excellence
- Drive specification-influence strategies with stakeholders at key accounts and consultants, leveraging deep knowledge of EC motor technology, IoT integration, and regulatory standards
- Build sales excellence process, channel development and management process in SEA region
- Position EC technology advantages vs. AC fans (TCO, efficiency, controllability)
- Recruit/train tiered distributor network (prioritizing partners with HVAC technical capabilities)

Organization Leadership
- Monitor and manage performance metrics (e.g., sales growth, market share, margin) to build a high-performance sales organization.
- Act as a key liaison between the sales team and internal functions (Marketing, Product Management, Engineering, and Finance) to ensure strategic alignment and effective resource deployment for key opportunities.
- Strategically allocate resources and manage the regional sales budget to maximize ROI and support strategic initiatives across the SEA region.

Ecosystem Development
- Forge alliances with government agencies (BCA Singapore), industry consortia (SG Green Building Council), and channel partners to advance EC adoption in green infrastructure projects
- Monitor competitor innovations through market intelligence, adjusting pricing/trade terms to gain strong market share

Professional Experience/ Qualifications:

- Education: Bachelor degree above in business marketing or engineering or equivalent experience and education, MBA is preferrable;
- Experience: Minimum 10 years in B2B industrial sales(EC fan, HVAC), 5+ years managing multi-country SEA teams. Experience with long-cycle sales (6-18 months) involving spec-in influence (engineers, consultants);
- Regional Acumen: Established network across SEA industrial supply chains. Ability to partner effectively (internally and externally) with personnel at all levels, particularly at top management levels / decision makers within the customer base;
- Leadership Traits: Data-driven decision-making, matrix-team mobilization, problem solving;
- General: Proficiency in English + Mandarin, willing to travel frequently

About Regal Rexnord
- The Company’s end markets benefit from meaningful secular demand tailwinds, and include factory automation, food & beverage, aerospace, medical, data center, warehouse, alternative energy, residential and commercial buildings, general industrial, construction, metals and mining, and agriculture.



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