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Sme Marketing Manager, Instarem

2 weeks ago

Singapore Nium Full time

**Where do you come into the picture?**

Instarem is looking for a strategic, data-driven and ambitious SME Marketing Manager who will lead inbound pipeline generation and revenue growth to support sales teams globally. As a key member of the Instarem marketing team, you will be responsible for the scalable, predictable and repeatable process of generating demand across channels. If you are a revenue-centric marketing that thrives on growth, passionate about building and scaling a modern B2B demand engine, this is the role for you.
- Implement the regional marketing strategy and B2B marketing framework to optimize the impact of global and country led marketing programs.
- Work closely with sales to achieve pipeline and revenue goals for our business segment.
- Own demand creation and demand capture strategy and end to end implementation across online (digital marketing) and offline channels (events, thought leadership).
- Conceptualise, design, and project manage the overall execution of innovative, multi-channel campaigns to drive MQLs and sourced pipeline, while closely monitoring conversion rates and optimising campaigns at each stage.
- Design and develop sales enablement playbooks to help accelerate the sales process.
- Be the voice of the customers and influence product design and product pipeline to satisfy SME client needs
- Bring a testing and optimization framework to each approach, constantly striving to improve past performance.
- Conduct deep dive to get insights on marketing campaign performance, understand reason behind of these measured metrics, and lead customer analytical initiative that related to marketing/business direction.
- Work with product team to plan and execute GTM plans for new products and features to market in a way that opens and accelerates performance.
- Develop and implement strategy for ongoing control, maintenance and enhancement of marketing database in the areas of process, standards, access control, and documentation
- Comfortable working in a very fast paced environment with a team based in APAC and US

**Requirements**:

- Experience working closely with a SDR and field sales organisation.
- A self-starter with strong project management and analytical skills, and ability to navigate through ambiguity.
- Obsessed with customer experience and the customer journey. You know how to create programs that work at each stage of the journey to add value, create engagement, and drive action.
- Good understanding and appreciation of working in a fast-paced, multi-cultural environment.

**Benefits**
- Hybrid Working Environment
- Comprehensive Health Insurance
- Home Office setup allowance
- 24x7 Employee Assistance Program
- Recognition framework
- Employee referral bonus program
- Work for a company whose values focus on transparency
- Generous PTO in addition to paid leave between Christmas and New Year
- Company-wide social events, happy hours, and so much more.