Executive, Marketing

1 week ago

Singapore Link Asset Management Limited Full time

**Objectives**:

- Developing and executing marketing communications and retail advertising and promotion (A&P) strategies for the mall.
- In charge of leasing of casual leasing spaces to tenants and non-tenants to generate additional revenue for the mall, including development and execution of marketing strategies and end-to-end administration of the whole process.
- Assist the team with budgetary control, loyalty programs, mall social media account management and content generation, engaging and onboarding stakeholders to create a strong and unified shopping mall brand.

**Key Responsibilities**:

- Plan, execute, and manage marketing campaigns and access against goals (ROI and KPIs)
- Conduct post-campaign analysis, budget tracking, monthly reports for internal analysis, and day-to-day campaign monitoring
- Liaise with internal stakeholders and external agencies to ensure project success and create awareness for the mall's activities
- Form strategic alliances to source sponsorships, unique event opportunities, and public relations opportunities for the mall.
- Proactively plan and initiate joint collaborations with tenants, as well as garner participation for mall programmes and initiatives to drive sales.
- Keep track of expenses within the approved budget.
- Conduct post-promotional campaign or event reviews to determine the off promotions/events in terms of shopper traffic and tenant GTO, and prepare monthly reports for internal analysis.
- Manage the marketing of casual leasing in order to increase mall revenue and shoppers’ traffic.
- Manage social media platforms, content creation and integrate online activities with offline marketing promotions.
- Monitor social channel conversations and act on any insights that can further enhance the customer experience and branding of the mall.
- Maintain and update content on various digital and social media platforms;
- Maintain customer service initiatives and meet mall service standards.
- Actively participate in group campaigns and initiatives.

**The Incumbent**:

- A high-energy, positive and good team player.
- Excellent communication skills.
- Able to work independently in a fast-paced environment.
- Diploma or Degree in Marketing, Mass Communication, Business or related discipline.
- Minimum 2 years of experience preferably in a shopping mall, retail or ad agency environment.

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