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Marketing Manager
2 weeks ago
**BRAND & MARKETING MANAGER**
**Full-time | Singapore (Hybrid)
**About the Job**
The Marketing Manager will drive an integral function within Think Tank Studio. In this role, you will be responsible for our branding, marketing, and end-to-end engagement strategy. Additionally, you will work closely with the core leadership team to develop the Marketing team’s core capabilities.
The Marketing Manager must align with Think Tank Studio’s mission and be passionate about educating Singaporean youths to make better sense of the complex world we live in.
**Key Responsibilities**
Brand Strategy
- Develop a clear brand strategy around each of the magazines
- Research and test user response to the brand identity of the magazines
- Create brand guidelines for the magazines
- Manage the existing magazines’ e-commerce websites: ensure information is accurate and updated, oversee website development/upgrades, put in place proper tracking and reporting for data analysis, co-create content and copies for the websites
- Identify partners that align with the branding of the magazines for potential collaborations
Digital Marketing
- Develop end-to-end marketing strategies for the magazines that drive reach and awareness into conversion and engagement
- Research, conceptualise and execute marketing campaigns and activities to generate sales and revenue for the magazines
- Work closely with the Director and Sales team to set targets for each magazine
- Map out relevant user journeys to identify points of conversion and engagement
- Plan engagement across marketing channels online and offline, incorporating the best practices in SEO and community engagement
- Create and maintain content calendars on social media with relevant and targeted social assets aligned with the magazine’s branding
- Plan regular engagements with end-users (e.g. students/teachers) to get a sense of market demand and interest
**Qualifications**
- Minimally 5 years of professional experience in marketing, branding, sales, or strategic planning. Prior experience in content studios, and marketing/brand agencies will have an advantage.
- Possess an undergraduate degree from an accredited university, preferably in Marketing / Business.
- Native level written and spoken English.
- Excellent writing, proofreading, and critical thinking skills.
- Problem solver with strong interpersonal skills.
- Willingness to take ownership and demonstrate initiative related to improving branding and marketing for Think Tank Studio.
