Product Planning Manager

1 week ago


Singapore Reeracoen Singapore Pte Ltd Full time

Our client is a global FMCG company for baby & maternity products. They are looking for a Product Planning Manager. You will be reporting to the Group Marketing Manager.
【What will you be working on】
- Take leadership in the creation and execution of marketing and brand strategies/plans for product categories assigned, driving achievement of the company’s overall business objectives in Singapore

Business Unit Product Management
- Full spectrum of product management responsibilities; Consumer insights, New Products Development, as well as developing Go-to-Market Strategies to achieve the company’s business objectives.
- Constantly review and analyze sales and marketing data to evaluate product performance and provide recommendations to increase sales and market shares.
- Engage with multi-disciplinary teams (including Sales, Operations, Finance, Corporate Planning, Research & Development, Quality Control/Quality Assurance, and Creative and Digital agencies) to develop top strategies for your product categories’ success.

Product Innovation / Project Management
- New product development plans and renewal of existing products by collaborating with cross-functional teams.
- Develop a road map of products for assigned product categories.
- Plan and conduct relevant consumer insights study; integrate into new product development to create winning product concepts.
- Analyze industry, market, and competitive data to improve product features for new and/or existing services to ensure market competitiveness and product relevance.

Campaign Management
- Engage with creative agencies to develop communication ideas and execute marketing campaigns.
- Collaborate with creative agencies to develop regional communication toolkits to support new product launches (including copy, print, digital banners, videos, in-store activation, demos, etc.).
- ** Requirement**:

- 【What they're looking for】
- Minimum Bachelor's degree in the business-related function
- At least 3 years of marketing experience in brand/product management, preferably from the FMCG industry
- Strong analytical skills to help drive business and innovation plans forward
- Strong project management abilities; capable of prioritizing and handling multiple projects simultaneously under tight time constraints
- Creative and strategic thinking
- Proactive, high energy, collaborative and responsive team player
- ** Working Hour**: 9:00 ~ 17:45
- ** Benefit**:

- 【What they are offering】
- Variable Bonus (Depending on Company & Individual performance)
- AL 14 days (Maximum up to 21 days)
- Medical Leave
- Flexible Medical Benefits


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