Content Insights Analyst

2 weeks ago

Queenstown, Singapore Warner Bros. Discovery Full time

**_Welcome to Warner Bros. Discoverythe stuff dreams are made of._**

**Who We Are**

When we say, “the stuff dreams are made of,” we’re not just referring to the world of wizards, dragons and superheroes, or even to the wonders of Planet Earth. Behind WBD’s vast portfolio of iconic content and beloved brands, are the _storytellers_ bringing our characters to life, the_ creators_ bringing them to your living rooms and the _dreamers_ creating what’s next

From brilliant creatives, to technology trailblazers, across the globe, WBD offers career defining opportunities, thoughtfully curated benefits, and the tools to explore and grow into your best selves. Here you are supported, here you are celebrated, here you can thrive.

**Your New Role**

CNN is seeking a Content Insights Analyst who will join a global team alongside members in the UK, USA and Hong Kong. By leveraging CNN’s suite of analytics tools, you will monitor and report on the performance of digital Sponsored Features campaigns for internal stakeholders such as Commercial teams and Features Editors. You will advise stakeholders on campaign performance against key KPIs, collaborate with your team members on the building of self-service data dashboards, analyze editorial output to help editors optimize content strategy, advise stakeholders on sensible campaign performance targets, and lead internal and client-facing discussions on editorial insights as required.

This role can be based in either Hong Kong or Singapore, reporting to the Content Insights Manager, with a focus on editorial features across the APAC region.

**Your Role Accountabilities**
- Leverage CNN’s suite of analytics tools to deliver actionable insights, ranging from building dashboards to creating impactful presentations, about CNN’s digital audience in general and feature content performance more specifically
- Support concept development and content creation teams by providing analysis and insights to understand CNN’s digital audience as well as industry trends to aid content strategies
- Support the maintenance of our daily dashboards and track sponsorship performance against KPIs
- Collaborate with commercial teams to understand reporting requirements to external clients/sponsors and support sponsorship renewals
- Collaborate with broader Data Analytics, Science, and Insights teams

**Qualifications & Experience**
- 1-2 years of work experience in digital analytics or related role
- Experience with digital analytics tools like Adobe Analytics, Google Analytics, or similar
- Experience with data viz tools like Tableau, Domo, Looker, Power BI or similar
- Proven ability to synthesize data from multiple sources, crafting actionable insights and communicating findings to non-data teams
- Attention to detail and accuracy in compiling and analyzing data is a must
- Strong Microsoft Excel and PowerPoint skills
- Solid time management skills and ability to work on multiple projects
- Fluency in English, both written and oral

**Nice-to-Haves**
- Experience with data science programming languages like Python or R
- Familiarity with syndicated tools (ex. RivalIQ, Sprout Social) and SEO data (ex. Google Search Console)
- Prior experience in digital media/news field
- Experience working for an international or multi-regional company

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