Marketing Executive

**About Us**

Officially launched in April 2022, Ethlas is the Omni-chain layer zero platform for gamified engagement experiences across Web3 and Web3. With a multi-genre portfolio of over 30 hyper-casual game titles, cross-IP platform shooter games, and gamified DeFi products, Ethlas is advancing towards a revolutionary future in the gaming industry.

Guided by the core vision of engineering the future of gaming by leveraging blockchain technology, Ethlas is committed to unlocking innovative and eye-opening user experiences, while making Web3 accessible and safe for everyone.

**About the Team**

The founding team comprises veteran tech leaders with more than 25 years of working experience across companies such as Google, Microsoft, Facebook, Credit Suisse, Grab, ServisHero and Airbnb.

Currently, we have more than 30 people in the team from all over the world, and we are searching for driven team players to join us on this journey towards bridging the next billion users into Web3.

**Why Join Us?**

At Ethlas, our people get to be at the forefront of crypto/blockchain technology, and experience firsthand what this revolutionary invention is all about. On top of that, we are bold visionaries who dare to challenge the status quo and take risks on exploring beyond the boundaries for a greater impact. With the guidance of our experienced and supportive leadership team, there are endless and exponential growth opportunities for everyone.

**Marketing Strategist**

Battle Showdown (BSD) is a flagship multiplayer platform-shooter game powered by Ethlas. BSD leverages cross-IP & cross-chain interoperability across Web2 and Web3 IP projects, brands, guilds & communities, with the goal of providing a fun & rewarding casual gaming experience for its players.

**What you’ll be working on**:

- Develop and implement a comprehensive and coherent branding and marketing strategy to drive growth for Ethlas Studios and Battle Showdown.
- Conduct market research and analysis to identify target audiences, market trends, and competitive landscape, providing insights for campaign development and positioning.
- Collaborate with cross-functional teams, including product managers, designers, and developers, to ensure marketing initiatives align with product goals and enhance user experiences.
- Utilize data-driven insights to optimize marketing campaigns, improve conversion rates, and maximize return on investment.
- Establish and manage key performance indicators (KPIs) to measure and report on the effectiveness of marketing strategies.
- Foster a culture of collaboration, creativity, and continuous improvement within the marketing team.
- Collaborate with external agencies, freelancers, and partners to augment marketing capabilities and expand reach.

**What we are looking for**:

- Minimum 3 years of experience in marketing or related fields, with a focus on business growth and brand strategy, preferably in the Web3 or gaming industry.
- Proven track record in developing and executing successful marketing campaigns that drive user acquisition and revenue growth.
- Strong understanding of the B2C and B2B marketing landscapes, with experience in both segments.
- Deep knowledge of digital marketing channels, tools, and analytics platforms, with the ability to leverage data to make data-driven decisions.
- Exceptional strategic thinking, problem-solving, and analytical skills.
- Strong communication and presentation skills, with the ability to convey complex ideas in a clear and compelling manner.
- Creativity and a passion for driving innovation in marketing strategies.
- Ability to work well in fast-paced environments.