Business Analyst
2 weeks ago
**Scope**:
- Provides support for the product marketing function through research and analysis of the company's markets, competition and product mix.
- Researches and makes presentations on new market areas. Analyzes the competitive environment and future trends and makes recommendations based on findings.
- May publish regular updates on market conditions to track company progress in specialized market niches or product technology disciplines.
- Prepare and run the monthly operation meeting to provides business progress and updates to executives and organization members including finance topics
- Liaison with each HQ Finance, Tax, and Business team to support the AI biz operation
- Assist in any other assignment or special projects as required
**Responsibilities**:
- Prepare reports on findings while illustrating data with graphs and translating complex results into written texts that are clear and understandable.
- Devise and assess procedures and methods for data collection, including opinion polls, surveys and questionnaires.
- Gather information on competitors, and conduct analysis on their sales, prices and methods of distribution and marketing to thoroughly learn about the competition.
- Conduct research regarding marketing strategies and consumer opinions while collaborating with statisticians, marketing professionals and pollsters.
- Track and forecast trends in sales and marketing, and analyze in detail the data collected to provide management with thorough reports and results.
- Collect and analyze data regarding customer preferences, demographics, buying habits and needs to better identify market potential and factors influencing product demand.
- Attend staff meeting in order to provide management with proposals and information on the distribution, promotion, pricing and design of products and services.
- Measure the effectiveness of advertising, marketing and communications strategies.
**Qualifications**:
- Bachelor’s degree in marketing or a related field
- Excellent oral and written communication skills
- Ability to multitask well
- Strong background in Microsoft Word, Excel, Access and PowerPoint
- Fluent English. Business level Japanese a big plus
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