Application Marketing Specialist
16 hours ago
**Job description**
**Position title**
**Application Marketing Specialist
**Responsibilities**
2. Lead conversion rate optimization (CRO) in the App Store and Play Store. Responsible for the store page conversion rate, organic acquisition, store ranking and backend conversion data.
3. Develop App Store Optimization (ASO) strategies to ensure that our apps appear at the top of the search results in all applicable App stores.
4. Work with media buying team or agencies for keyword bidding in Application Store Advertising.
5. Create competitive keyword sets to improve the app ranking on app stores. Formulate the keyword strategies and optimize them based on the keyword performance data & backend data.
6. Familiar with iOS and Google Play Store ranking algorithm, stay up to date with the latest ASO and digital marketing trends and best practices.
7. Media buying & Organic reporting for ads platforms and mobile networks, including hyper-focus on LTV and ROI.
**Requirements**:
- Minimum 2 years of experience with ASO, familiar with iOS and google play Store.
- Excellent understanding of ASO & ASA best practices, as well as knowledge of app store algorithms, optimization methods and effective strategies for growing app conversions.
- In-depth knowledge of keyword research and ability to align SEO strategies to support ASO, able to match high value keywords, optimize the app store content, plan the keywords strategies
- Strong ability in data analyzing is preferred.
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