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2 weeks ago
**Job Description & Requirements**:
- Assist the team in the development of the overall digital marketing strategy
- Manage the creation of relevant and engaging digital content for publishing onto various digital platforms
- Manage social media marketing campaigns on Facebook, Instagram, Tik Tok and Mailchimp
- Manage digital advertising campaigns (SEM, Display, Social, Programmatic)
- Able to work and interpret Google Analytics
- Set up conversion, pixel, and event tracking on the website and across various digital platforms
- Conduct research on market trends, brand’s audiences and competitors, and end-to-end consumer journey to drive engagements and conversions
- Analyze digital marketing analytics reports and share insights with the team to develop optimization plans
- Stay abreast of emerging digital tools and platforms, digital marketing trends, new technologies, and share insights with the rest of the team
- Other duties as assigned
**Requirements**:
- Good understanding of digital marketing practices and concepts
- Excellent knowledge of web analytics tools and social media platforms
- Knowledge of SEM & SOE concepts and online campaign management
- Great creative content writing
- Self-motivated and goal-driven
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