Senior Associate, Marketing Operations

1 week ago

Central Singapore Emprego SG Full time

**Location**
- Singapore, Central Singapore**Job Type**
- Full Time**Salary**
- $3,000 - $5,000 Per Month**Date Posted**
- 51 minutes agoAdditional Details

**Job ID**
- 97210**Job Views**
- 1Roles & Responsibilities

**About Shopline**:
SHOPLINE is Asia’s largest smart commerce platform. With our customers in mind, we strive to deliver scalable commerce solutions to merchants of all sizes. We’re a full-featured platform with services including online store opening, O2O solution, retail POS systems, advertising placement, business strategy consultation, marketing, and more to empower merchants to succeed in omnichannel retailing and cross-border commerce.

**What you’ll be doing**:

- Campaign creation and set-up in Salesforce including troubleshooting and fixing data errors/issues.
- Manage campaign tracking and optimization feedback flows, a shared responsibility to inform the team on what is working or not working - and suggest improvements to optimize processes to achieve the best outcomes.
- Work with the Head of Marketing to build an effective leads generation process to enable revenue growth.
- Connect data across tools and systems e.g. Instapage and Zapier to ensure a closed loop marketing ecosystem.
- Improve data hygiene and scalable practices to enable accurate targeting and reporting.
- Build our campaigns automation program with an emphasis on scalability, team member bandwidth, and effectiveness.
- Support marketing team with weekly reporting and analysis.
- Support internal teams across the entire customer journey, from MQL to SQL.
- Support marketing team with all marketing related activities and initiatives e.g. events, tradeshows, webinars etc.

**Who we are looking for**:

- 3-5 years of Marketing and/or Campaign Operations experience, preferably in B2B SaaS organization(s)
- Proficiency in Salesforce, Zapier, Instapage and/or similar marketing tools and/or automation platforms
- Experience executing on campaign operations to support the Marketing organization
- Detail-oriented and accurate; enjoys problem-solving and being challenged
- Ability to prioritize and communicate expectations around timeframe and scope
- Ability to communicate effectively with stakeholders across the marketing organization

**Bonus Points if You Have**
- Experience building a part self-serve, part inside-sales model
- Certifications in Project Management, Agile, and/or Marketing Automation platforms

Tags

senior

associate

marketing

operations

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