Director of Marketing and Promotion

2 weeks ago

Singapore MESSE DUSSELDORF ASIA PTE LTD Full time

**Profile**:
Objectives of the role:

- Forge collaborative partnerships with the project and PR teams to deliver shared objectives
- Encourage the sharing of best practise within the team and to co-ordinate the solving of shared challenges
- Develop and deliver fully integrated marketing and promotion strategies across the portfolio of trade fairs to achieve pre-determined objectives and targets
- Lead the use of integrated channels within the traditional and digital platforms to target customers and increase their awareness

Main tasks & responsibilities:

- Develop marketing and promotion strategies in close collaboration with project and PR teams, creative teams, content providers, and industry partners to enhance the reach and engagement
- Head the execution of marketing campaigns from concept to analysis, including segmentation, testing, tracking, results reporting, and deriving actionable insights
- Marketing teams are motivated and appropriately skilled and trained to carry out their responsibilities
- Audience acquisition and engagement, and database growth

Required skills:

- Proven success in a senior marketing rolr - preferably in the B2B space - including campaign creation and execution
- Exceptional leadership, communication, and decision-making capabilities
- Strong experience with digital and print marketing, content marketing, and social media platforms
- Minimum 3 years of experience leading a team of 3 or more with proven experience of creating high performing teams

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