Digital Marketing Specialist

1 week ago

Singapore OVH SINGAPORE PTE. LTD. Full time

**About the job**:
**#OVHcloud**

OVHcloud puts complete freedom in the hands of technologists and businesses, for anyone to master right from the start. We are a global technology company serving developers, entrepreneurs, and businesses with the dedicated server, software and infrastructure building blocks to manage, secure and scale their data. Throughout our history, we have always challenged the status quo and set out to make technology accessible and affordable. In our rapidly evolving digital world, we believe an integral part of our future is an open ecosystem and open cloud, where all can continue to thrive and customers can choose when, where and how to manage their data.

We are a global company trusted by more than 1.5 million customers. We manufacture our servers, own and manage 30 datacenters, and operate our own fiber-optic network. From our range of products, our support, thriving ecosystem, passionate employees, to our commitment to social responsibility—we are open to power your data.

**#Mission**

As a Digital Marketing Specialist at OVHcloud, you will manage all aspects of digital marketing campaigns from briefing to execution. You will implement and deploy strategies to support aggressive online sales growth on the Indian market.

You will be working with internal as well as external stakeholders to effectively execute multi-channel campaigns, optimise them and report on ROAS.

This is a key role in driving the digital performance using both paid and organic efforts (Experience with SEO and link building strategies will be highly regarded)
- Align your actions with the Group digital marketing strategies and localise them when possible
- Update local websites and creatives via CMS (Work with Creative Support team for digital asset development as required)
- Design and execute digital communications including landing pages, eDMs, social media posts and forum posts to support online sales, product launch or promotional events.
- Design and execute digital campaigns including paid search, display (GDN and external partners), paid social media campaigns (Facebook, Twitter)
- Provide regular analysis and find actionable insights that will assist us to continuously improve digital marketing performance.
- Design digital experiences aligned to our corporate strategy and guidelines to represent the OVHcloud brand and build reputation in India
- Monitor and assist in improving organic search engine performance by optimising content and on-page SEO.

**#Profile**
- Experience/knowledge of the Indian market, ideally in the cloud or tech space
- Experience with digital marketing functions including paid search, display, SEO implementation and measurement, Social Media Marketing, E-mail Marketing and Content Marketing.
- Experience with Google Ads, Keyword Planner, Web Analytics and other SEO tools
- Proficient ad copy writer and critical thinker.
- Ability to benchmark on sales actions (competitors) and on acquisition (SEO, paid search)
- Ability to effectively manage multiple projects, campaigns and other initiatives
- Hands-on and autonomous.

**#Qualifications and Experience**:

- Marketing or Business Degree with major in digital marketing or digital transformation
- 2 to 5 years of experience as a multi-channel digital marketer
- Good track record of distilling actionable insights from data to improve multi-channel strategy
- Experience in building and executing digital commercial roadmap
- B to B, services, and/or direct marketing knowledge
- Ability to work in a multicultural environment and across multiple departments (IT, legal, finance, support )
- Good understanding of the Indian market, ideally in the cloud hosting space.
- Ability to write ad content and do some basic image editing when required.
- Good command of web analytics tools
- Experience in using Marketing Automation platforms is a plus
- Cloud products knowledge and/or technical background is a plus

**At OVHcloud, we encourage you to be daring and take the initiative. Beyond these qualities, we expect you to be proactive and continuously improve your portfolio.

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