Assistant Manager, Marketing

4 days ago

Singapore HONG KONG TOURISM BOARD Full time

**Purpose of the Job**

To strategize, manage and execute all marketing and PR related activities in South East Asia (SEA) to promote Hong Kong as the top of mind travel destination

**Principal Accountabilities**
- Support the Regional Director, Southeast Asia in regional marketing strategies and activities to promote Hong Kong as a top-of-mind travel destination in SEA
- Liaise with Hong Kong head office to manage projects and execute integrated marketing campaigns, PR programs, partnership collaborations, media events and branded content activations
- Handle media planning, copy writing and creative execution across various marketing mediums
- Manage external vendors such as PR, media, creative, translation agencies to achieve assigned tasks and business goals
- Provide the team with market intelligence and consumer insights through regular research and analysis
- Preparation of reports such as post-campaign, monthly and quarterly updates and KPI tracking
- Adhere and comply to brand guidelines, legal procedures and all administrative and financial protocols
- Work effectively with both internal stakeholders across various business functions
- Assist and execute any works as deemed necessary by superiors

**Job Requirements**
- University degree holder with relevant marketing experience in digital and social media marketing, media planning, event management and content production.
- Relevant PR experience in copywriting, story pitching, influencer marketing and media relations management
- Good communicator and comfortable with a fast-paced and dynamic working environment
- Result oriented, strong presentation and project management skills
- Fluency in English is essential. Chinese Bahasa Malay, Bahasa Indonesian, and/or Thai is an added advantage.
- Good understanding of Hong Kong and its tourism offerings. Strong business acumen and result driven
- Innovative and creative
- Independent, resilient and self-motivated
- Analytical and meticulous
- A good team player with strong interpersonal skills
- High level of integrity

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