
Multimedia Content Specialist
1 week ago
**About The Role**
We are seeking a creative and skilled Multimedia Content Specialist to join our fun & dynamic team. This role is ideal for individuals passionate about visual storytelling and social media engagement. You will be responsible for producing high-quality multimedia content that enhances our brand presence across various platforms.
**Key Responsibilities**
**Content Strategy & Ideation**:
- Generate creative video concepts aligned with brand tone and audience preferences
- Research social media trends, viral formats, and industry content strategies
**Pre-Production**:
- Create storyboards or outlines for each video
- Plan shoot logistics (location, props, talent coordination if required)
**Production**:
- Film content according to storyboard, with attention to lighting, audio, and composition
- Capture both vertical (for Reels/TikTok/Shorts) and horizontal (for YouTube) formats when necessary
**Post-Production**:
- Edit videos with engaging transitions, text overlays, effects, and audio
- Adapt content format and aspect ratio for different platforms
- Produce both short-form (15-60s) and long-form (1-5 min) videos
**Publishing & Platform Management**:
- Schedule and publish content across Xiao Hong Shu (Little Red Book), Facebook, Instagram, TikTok, and YouTube
- Monitor performance metrics and analyze content performance, providing insights and recommendations for continuous improvement.
**Requirements**:
- Diploma in Marketing, Communications, Multimedia Design, or related field with 2 years of experience in Multimedia content creation, social media management and influencer collaboration.
- Strong understanding of social media trends and best practices.
- Demonstrates a 'can-do' attitude by independently tackling projects, meeting deadlines, and proactively seeking ways to improve processes.
- Proficient in video editing tools like CapCut, Adobe Premiere Pro, Canva, Snapseed
- Strong creative and visual storytelling skills, particularly for lifestyle (Retail & F&B) content.
- Familiarity with analytics and scheduling platforms (Google Analytic, Meta Business Suite etc)
- Creative thinker with attention to visual details and brand consistency
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