Senior Marketing Manager
1 week ago
This position is an excellent hands-on opportunity for a rock-star senior marketer who is passionate about jumping on board with a fast-growing, US-based software cybersecurity company that is rapidly expanding internationally. As our Marketing Manager for SE Asia and Korea, you will work closely with the regional Enterprise and Commercial sales and pre-sales teams in region. This is a unique opportunity for an experienced B2B Marketer who is a self-starter to continue building our international presence by enhancing our brand awareness and equity in the Asia-Pacific region.
You will be responsible for managing and executing the marketing plan for the SE Asian and Korean regions for both our Commercial and Enterprise team. More specifically you will roll-out integrated campaigns and programs, online and offline, against an annual and quarterly marketing plan and budget, working closely with sales, product marketing, and regional and corporate marketing teams.
You will be tasked with identifying audience segmentation, executing the marketing mix recommendation, and reporting on results against targets (Responses, Marketing Qualified leads, Sales Qualified leads and Marketing contribution to pipeline).
**Responsibilities**:
- Develop, manage and execute the marketing plan for the SE Asia and Korea regions including the Account-Based Marketing plan
- Develop and execute measurable regional demand generation programs that drive brand awareness and pipeline, with quarterly accountability for lead and pipeline creation. Such programs may include: face to face events, webinars, content syndication, online advertising, SEM
- Manage and execute both company-led and third party events
- Localise and execute corporate international marketing campaigns and manage local marketing agencies
- Ensure sales and marketing interlock, actively participate in weekly and quarterly regional sales meetings with the Commercial and Enterprise teams
- Collaborate with EMEA, Global and APAC Product Marketing to define market specific strategies and localise messaging accordingly
- Collaborate with the APAC Channel Marketing Manager and Channel Sales organisations to help assist in scaling the business through Asia-Pacific
- Collaborate with APJ Communications team to
- Develop cross-sell/up-sell as well as competitive take-out marketing programs to expend our footprint
- Analysis of campaign performance and recommendations for optimisation and future enhancements
- Provide quarterly regional business reporting and analysis on all programs and campaigns run in region
**Requirements**:
- Be degree qualified, with a preferred emphasis in marketing, communications and/or general business
- Minimum of 5-10 years related marketing experience in SaaS, Cloud or IT Security enterprise software
- Experience delivering effective demand generation campaigns and programs that are integrated and multi-channel and that deliver measurable and repeatable results
- Excellent written and communication skills
- Good knowledge of B2B marketing mix including social, digital, online and offline (event marketing)
- Experience executing demand generation programs through resellers and strategic partners
- Experience in using data and tools to inform decision making, i.e. CRM, marketing automation tools
- Experience with Account Based Marketing methodology and tactics
- Innovative and creative thinker who contributes valuable new ideas and insights
- Resilience, drive and adaptability to thrive in a fast-changing market
- Ability to travel
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