Digital Marketing Specialist

6 days ago


Singapore Future-E HR Full time

**Digital Marketing Specialist - Internet Media Company**

**Permanent Position**

**Job Description**:

- Manage and execute the leads generation processes.
- Oversee the development/copywriting of online marketing collaterals and related marketing printed materials
- Participate and manage event/ marketing planning for company seminars and events, special projects.
- Manage the strategic planning and execution of performance media channels including, but not limited to, search, mobile, programmatic and social media
- Work with tools and person-in-charge in ensuring the campaigns or strategy set are up to the performance indicators set and budget. Includes tracking and reporting models to measure return on investment (ROI) and drive systematic optimization of marketing campaigns.
- Establish strong relationship with various social media platform vendors to understand how to maximize their services and pull metrics.
- Keeping abreast of all policy language regarding social media, looking for top trends and proposing any changes or updates to the program, expanding program, educating internal users and the whole team on its value and developing and posting content on our site

**Requirements**:

- Bachelor’s Degree in Marketing or Business
- Bilingual in English and Chinese
- Knowledge across the web, social media, campaigns, SEO/SEM, is crucial for the role
- Creativity and Strong Content Marketing abilities
- Fresh Graduates are welcomed

**互联网媒体公司数字营销专员**

职责内容:
- 制定数字化营销策略规划;
- 制定并维护与渠道活动规划相关的社交媒体方案时间表,编写发布相关内容;
- 定期跟踪、分析社交媒体,搜索引擎等数字平台上的信息数据,编制月度报告、意见和方案等;
- 与第三方合作伙伴协作,开发、支持社交媒体平台的技术性改进提升;
- 管理SEO、SEM,分析、识别并跟踪关键词支持SEO,SEM方案;
- 管理各平台、网站论坛和内容更新;
- 管理并回复社交媒体平台的用户咨询;
- 收集、分析并分析竞争对手显示平台表现,数据和信息等;

职位要求:
- 本科及以上学历,市场营销专业优先
- 2年或以上相关工作经验,具备贸易和零售渠道数据分析,数字化营销经验
- 具备较强的抗压能力,能够管理第三方合作伙伴,指导其完成内容营销方案
- 良好的沟通能力和人际交往能力,正直诚实,责任心强



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