Insights Analytics Senior Analyst

1 week ago

Park Road, Singapore Commonwealth Bank Full time

**Your responsibilities**
- Working collaboratively in cross-functional teams with Marketing and Business Segment colleagues to develop campaign initiatives that assist in meeting objectives, with a specific focus on using data and insights to create relevant messaging which speaks to whole-of-customer needs
- Pro-actively engage with stakeholders by supplying customer insights which determine appropriate analytics requirements to recommend marketing and customer engagement strategies
- Data extraction, manipulation and analysis of customer and other data using analytical and data mining tools
- Act as an expert in advising and promoting Test and Learn methodologies to ensure quality insights
- Using advanced business acumen, translate complex business requirements and objectives into technical briefing to support the delivery of data-driven customer communications
- Generate and maintain performance measurement reports; communicate learnings in an accessible manner to non-technical partners; and make recommendations for future activity
- Refine and optimise campaign activities based on post-campaign analysis to maximise campaign profitability or marketing objectives
- Deliver to deadlines by managing multiple priorities in a dynamic and fast-paced environment

**Team responsibilities**
- Identify any customer engagement and growth opportunities within customer and business segments
- Provide input with regards to market and competitive trends that are impacting segment customers and those that are seen as opportunities for new business
- Help develop highly personalised customer value propositions considering channel, product and offer
- Synthesise qualitative and quantitative data and facts from various sources to identify relationships and patterns, drawing logical conclusions
- Responsible for carrying out the activities defined as per the agreed insights

**Your **skills & experience**
- **Risk Mindset **-All CommBank employees are expected to proactively identify and understand, openly discuss and act on current and future risks.
- Strong analytical, numerate and logical reasoning skills
- Strong attention to detail
- Strong commercial awareness and communication skills
- Ability to communicate insights and strategies both in writing and verbally
- Advanced communication and engagement skills, with a collaborative style
- Ability to articulate complex analytical requirements and findings in common non-technical terms
- Experience of and/ or a desire to work within an Agile environment
- Flexible approach and able to deal with change and develop new ways of working to drive continuous improvement
- Experience with delivering targeted customer communications through Digital Channels including Web, Mobile App, and Programmatic is desirable
- A good understanding of product or channel analytics metrics, and the ability to identify opportunities for ongoing optimisation
- Experience in building BI reporting - e.g. R Shiny
- Experience in production grade data architecture - e.g. ability to create, modify and review code of production standard to create reporting tables off source system data
- Experience in Extract, Transform, Load (ETL) technology - Teradata SQL, Alteryx etc
- Min. Undergraduate technical degree B.E. or B.Tech. or equivalent or post-graduation degree in Computer Applications or IT with 5+ years of relevant experience.
- Desirable - Tableau/Python

**Your development**

If you live the values and demonstrate the people capabilities we can offer great opportunities. Whether you want to move across the organisation or up into a leadership role, the way you live the values and demonstrate the people capabilities are key. Use the capabilities required for this role as a guide to the critical skills and behaviours you need for your next move.

**People Capabilities**

**Customer Focus**

Creating value in each customer interaction and focusing on the total customer experience.

**Team and Culture**

Inspires others to demonstrate CBA Group’s values and works together to create a passionate, high performing culture.

**Continuous Improvement**

Continuously improving and innovating what we do to make things simple and easy for our customers and each other.

**Effective Communication**

Communicating clearly and with impact to ensure understanding, engagement and commitment to action.

**Judgement**
***Analytics Capabilities**

**Identify opportunity or problem**:
Identifies and defines opportunities or problems and develops hypotheses within business context.

**Advanced**

**Select Analytic Frameworks & Tools to Manage Data**:
Selects the most appropriate analytic frameworks, tools and data (qualitative and quantitate) to test hypotheses.

**Sound**

**Analyse and Interpret Information**:
Enriches the collected data into insightful information.

**Advanced**

**Generate Insights & Present Recommendations**:
Generates insights, options and presents actionable recommendations.

**Sound**

We're

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