Social Media Content Producer

**About MIJ Hub**

My Inspiring Journey (MIJ) Hub is a leading and rapidly growing private school and non-governmental organization (NGO) dedicated to transforming the lives of individuals aged 4 to 40 with diverse learning needs. Through our comprehensive educational programs, vocational training, and community integration initiatives, we have been creating positive change locally for over 13 years. As we strive to be the ultimate one-stop center for the special needs community in the region, we are proud to open our first international centre, MIJ International in Kuala Lumpur, Malaysia At MIJ Hub, we are pioneers in innovation.Join MIJ Hub and become part of a vibrant, dynamic team committed to driving financial sustainability, fostering inclusivity, and expanding our reach to make a real difference in the community.

As a Social Media Content Producer you will support the Digital and Content portfolilo to achieve our vision by planning and creating highly engaging content for our social media channels. You will focus on using data and insight to develop a roadmap of social media content that directly links to our users’ needs. You will use existing audience insights, social listening, online trends, competitor research and co-production with our community to develop an innovative roadmap of content.

**Key Responsibilities**

**Social media content creation**
- Create and publish engaging social media posts, repurposing content for maximum impact across different platforms.
- Boost digital engagement by testing and optimizing various content formats like reels and stories.
- Design and produce visuals for social media, including videos, reels, graphics, GIFs, and photography.
- Create video content, including filming, editing, and hosting instagram live sessions with experts.
- Attend and support video shoots as needed.
- Write attention-grabbing copy to raise awareness, support the MS community, and drive traffic to our website.

**Content planning and scheduling**
- Contribute to the ongoing management of the organisational social media content calendar
- Develop social media content plans for Facebook, Twitter, LinkedIn, Instagram, YouTube and TikTok, aligning our business and channel goals with our users’ needs
- Coordinate the co-production of social media content with our community through workshops, interviews and call-outs
- Use insights, data and your creativity to produce multi-channel social media plans that support the delivery of our projects and campaigns

**Content and channel innovation**
- Keep up with the latest social media trends, platforms, and updates, and share insights with the Digital and Content team to improve our content.
- Use social media research, listening, and keyword analysis to find opportunities to engage our community and meet their needs.
- Regularly analyze competitors, health organizations, and publishers for ideas to inspire and improve our content.
- To ensure to create content that would be applicable to run ads as well

**Community engagement and moderation**
- Monitor and respond to comments, messages and enquiries on social media in a timely manner, using our brand tone of voice
- Foster positive relationships with our community by directly responding to and contributing towards online discussions
- Partnering with KOLs to endorse or promote products, services, or events via social media

**Requirements**:

- In-depth knowledge of major social media platforms including Facebook, Twitter, LinkedIn, YouTube, Instagram and TikTok
- Must be comfortable in being the face of MIJ
- Able to manage multiple social media accounts of MIJ
- Sound knowledge of principles of good digital copywriting, particularly for social channels
- Excellent editing and proofreading skills
- Strong design skills and ability to produce visual assets using video editing software
- Excellent written and verbal communication skills, with the ability to communicate effectively in a wide range of media and audiences