Market Research Analyst

1 week ago

Singapore ROADGET BUSINESS PTE. LTD. Full time

**Role**

SHEIN’s marketing team is looking for a Market Research Analyst. Based in Singapore, the marketing team is responsible for driving SHEIN’s marketing and branding strategy with internal and external stakeholders across SEA markets. This person will drive brand awareness and credibility for SHEIN amongst employers globally, by delivering unique and actionable insights to the market, thus enabling market penetration

**Responsibilities**
- Responsible for the end-to-end research and analysis of marketing initiatives and campaigns to drive consumer acquisition, engagement, and/or retention
- Devising methods for collecting data, such as surveys, questionnaires, and opinion polls
- Gathering data on consumers, competitors, and market conditions and analyzing this using statistical software
- Understand business objectives and design surveys to discover prospective customers' preferences
- Interpret data, formulate reports and make recommendations
- Remain fully informed on market trends, other parties researchers and implement best practices

**Requirements**:

- Bachelor's degree in Statistics, Marketing, Business Analytics or related field
- Experience in Business Intelligence/Marketing Analytics in tech/e-commerce or fast-paced environment is preferred
- Adequate knowledge of data collection methods (polls, focus groups, surveys etc)
- Strong analytical and problem-solving skills
- Demonstrates excellent organization skills, with ability to prioritize and handle multiple tasks
- Advanced in Microsoft Suite (especially Excel and PowerPoint)

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