
Intern, Product Marketing
1 week ago
As part of the internship with Product Marketing for Life & Health category, you will be working with the team to develop product collaterals for the purpose of driving product awareness for both existing and new products as well as creation of assets that can be used by the sales team to engage with their customers.
You will also be given the opportunity to work on Go-To-Market plans for key products, from delivering campaigns that will cut through the clutter to creating digital assets and crafting customer journeys.
**Key Responsibilities include**:
**(BAU Activities '“ 80%)**
- Work with external agencies and/or internal designer to develop marketing collaterals
- Copywrite for eDMs and digital assets to deliver the desired message / objective
- Work with Digital Marketing team to develop social posts to educate and engage
- Work with Digital Business team to launch digital campaigns to drive online conversions and cultivate customers through journeys
- Work with internal stakeholders such as Legal and Compliance to get approvals for various campaign and product launch collaterals
- Monitor campaign performance in all aspects such as media performance and sales performance
**(Divisional Project '“ 20%)**
- Brainstorm on Go-To-Market plans including working with external stakeholders (creative and media agency)
- Compile competitive information for LI Insurance
**Qualifications & Competencies / Key Traits**:
- Undergraduate degree in business or marketing
- Strong desire to learn along with professional drive
- Excellent verbal and written communication skills
- Excellent knowledge of MS Office, PowerPoint, Excel
- Passion for the marketing industry
- Willing to challenge status quo and take risks
- Meticulous with a keen eye for detail
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