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Regional Digital Marketing Manager
2 weeks ago
**Education**:Bachelor’s degree in marketing, Business Administration, or a related field.
- **Experience**:Minimum of 5 years of experience in marketing roles, with at least 2 years in brand management and/or partnership development, preferably within the SaaS or technology sector.
- **Skills**:
- Proven ability to develop and execute integrated marketing strategies.
- Strong negotiation and relationship-building skills.
- Excellent analytical abilities with experience in market research and data-driven decision-making.
- Proficiency in digital marketing tools and platforms.
- Exceptional communication and presentation skills.
- Ability to work independently and manage multiple projects simultaneously.
- **Language Proficiency**:Fluency in English and Mandarin is required. Proficiency in Bahasa Malaysia is an advantage.
**Key Responsibilities**:
- **Integrated Marketing Strategy**:Develop and implement comprehensive marketing plans that encompass digital, content, and traditional marketing channels to enhance brand visibility and drive customer acquisition.
- **Partnership Development**:Identify, negotiate, and manage strategic partnerships with local businesses, trade associations, and other relevant stakeholders to expand market reach and create mutually beneficial opportunities.
- **Market Analysis**:Conduct thorough market research to understand local industry trends, customer behaviours, and competitive landscapes, utilizing insights to inform marketing strategies and partnership opportunities.
- **Performance Tracking**:Establish KPIs and utilize analytics tools to measure the success of marketing initiatives and partnerships, providing regular reports and insights to senior management.
- **Cross-Functional Collaboration**:Work closely with the marketing, product development, and ops teams to ensure marketing efforts are aligned with business objectives and customer needs.
