Creative/marketing Manager

1 week ago

Singapore FKS FOODCO PTE. LTD. Full time

This role brings strategy and execution in creative and marketing area of Dynamic Foodco Pte Ltd, a food technology startup whose vision is to accelerate the creation of sustainable food system in Asia through science and technology, infrastructure, and partnerships. In this role, you will work hand in hand with experienced cross-functional team to develop and execute creative and marketing strategy in line with the vision of the company.

**Roles and Responsibilities**:

- Develop, refine and safeguard brand identity in alignment with the company vision and business objectives
- 360 Marketing - develop brand/marketing/communication strategy, platforms and materials for key stakeholders (B2B customers, consumers, and other partners)
- Develop and execute co-marketing strategy with B2B customers online and offline (poster, tent card, digital platform, radio, ads, ground events, etc.)
- Develop digital platforms (website, social media, etc.) for brand growth and monitoring
- Develop brand and marketing tools and materials for internal team and external partners
- Develop and execute communication and PR strategy
- Produce creative works with coordination with agency or on individual basis (graphic design, photos, copywriting, website, social media, etc.)
- Develop and drive creative marketing activities, KPI, budget
- Continuously gather industry trends, market insights, consumer insights, new technologies related to alternative protein
- Leverage insights and trends to identify new business opportunities
- Share insights with R&D and Commercial team as part of New Product Development lifecycle
- Maintain confidentiality of proprietary information
- Maintain professionalism and good work ethics
- Comply with workplace safety, food safety and hygiene

**Qualifications**:

- 7 - 15 years of experience in creative and marketing roles in food/biotech industry, digital technology industry, or creative industry
- Ability to develop high level branding and marketing strategy as well as execute on the ground on individual basis or with team
- Strong passion for creative works and proven track record of producing creative works with business or social impacts
- Strong passion for making positive impacts to society
- Growth mindset. High aptitude for learning.
- Proven track record of success in challenging and fast paced environment
- Strong team player. Able to work with people of different backgrounds to deliver solutions to consumers.
- Excellent communication, organization, presentation, and problem-solving skills
- Skills: creative works (graphic design, photo, copywriting) and digital technology (website, social media)
- English and Chinese language proficiency

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