Social Media Manager
2 days ago
Merkle DWA is looking for a Social Media Manager looking to propel their career by joining an
awesome team of switched-on media professionals, working on big brands with interesting
challenges and sophisticated marketers across some of our more exciting APAC accounts.
He/She will be reporting to our Digital Director.
Looking for someone who is comfortable under pressure and in fast-paced working
will bring to the table a high level of campaign creation and management experience, as well as
team building and training. You will be responsible for driving Social strategy, execution and
growth for key clients.
**To qualify for this role, you should**
HAVE 4-6 years’ experience in an agency social role.
BE organised and work with clients to manage competing priorities.
BE detail orientated. You’ll be working across big clients with complex campaign set ups.
To excel in this role, you should
- BE naturally curious. Delivering great media work requires divergent thinking, influenced by a
wide variety of sources.
BE a problem solver. You’ll encounter numerous challenges in the role that will require an
entrepreneurial approach. Easy answers to complicated briefs won’t often present themselves.
Resources and time may be limited.
HAVE a strong point of view. You’ll be employed for your media expertise and informed opinion.
The day to day
- Develop and manage key client relationships
- Create, implement, track, analyse and optimise paid social advertising campaigns in Facebook, Twitter, LinkedIn, Instagram
- Lead social advertising capabilities in new business proposals
- Provide weekly reports on assigned clients to management team
- Conduct recurring weekly and monthly social media advertising analysis and campaign optimisations
- Provide guidance and support to junior team member on day-to-day management of campaigns and new paid social opportunities
- Measure and evaluate success of social media advertising campaigns to inform investment decisions
- Perform regular quality assurance/quality control checks on assigned client campaigns to ensure they are running as contracted
- Stay up to date with new social trends and test beta products for strategic accounts
**Qualifications and Experience**:
- Bachelor level degree (marketing or media preferred)
- Certifications: Google Analytics or Adobe SiteCat preferred. Facebook Blueprint
- 4-6 years of work experience in social media advertising
- Experience in management of direct reports
- Extensive in-platform experience with Facebook, Twitter or LinkedIn advertising
- Proficiency in Excel is a must
- Up-to-date with the latest trends and best practices in social media and performance advertising
- Experience with social listening tools e.g. Sysomos, BrandWatch etc. is a plus
- Verbal and written client-facing experience
**About Merkle DWA**:
With offices in Sydney, San Francisco, Boston, Austin, Chicago, London, Munich, Bangalore,
Beijing, and Singapore, Merkle DWA is the world’s largest and most respected communications
agency focused on B2B Performance Marketing & Paid Media.
Part of the larger Dentsu Group, Merkle DWA delivers excellence to global and regional clients
on media strategy, planning, activation and performance.
What We’re Looking For:
Inspirational and passionate
Has a multidisciplinary skillset
Is curious, iterative, and collaborative
Balances factual information with intuition and creativity
Cares about winning as one team
Is looking to do things that haven’t been done before
Can tell stories with data
Builds strong internal and external relationships
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