Marketing Executive

Our Marketing team are looking for a talented, highly motivated Marketing Executive to join CRU Singapore team. This position will provide the opportunity to become part of a dynamic, supportive, and truly international team, and provide unrivalled exposure and experience working across both internal and external stakeholders.

CRU Marketing team covers all the marketing initiatives that drives our brand, reputation, and revenue. There is a strong emphasis on the digital marketing to embrace the modern marketing technics. Joining us means you will have the freedom to take ownership, being creative and propose new ideas.

As a Marketing Executive you will manage and deliver a variety of marketing initiatives including industry events. You will support the rest of the marketing team depending on your skills and ad-hoc tasks.

Event marketing
Your daily responsibilities will include serving as an event expert, working closely with product and solutions marketing managers to identify event goals, content, and promotion, and coordinate all event logistics.
- You will utilize exceptional project management skills to manage pre-event reviews and communications and post-event follow-up, ensuring all stakeholders are working together to deliver high-quality experiences for clients.
- Assist in the definition and creation of event goals, while keeping customer needs in mind, to ensure event success.
- Manage event calendar, project timelines, and event budget.
- Expertly drive pre-event weekly meetings, including ownership of event planning documentation.
- Build and distribute regular pre-event status reports and post-event trip report.
- Work closely with marketing, sales, analysts, consultants and any other stakeholders to achieve business goals via event marketing.

B2B Marketing
Support your manager and other team members in
Campaign management.
- Develop nurture, retention and acquisition campaigns using Pardot and based on personas, themes and our products and services
- Go-to-Market Strategy: You may support in localizing marketing strategies for APAC region

Customer segments and personas for targeted campaign.
This involves developing and maintaining a detailed understanding of customer, channel and sector needs, customer performance and potential, market share, perception, competitor activity, the legislative environment, and trends

Brand Strategy and Sales Enablement.
- By utilizing your valuable channel and customer insight gained through primary and secondary research, you will provide useful strategic input into the customer’s brand experience, linking with the production and digital teams.
- Working with team members of Sales and Marketing team, collaborate on the key areas of sales enablement, including content creation, conversation guides, battle cards etc. Your wider creative input on brand strategy and sales enablement is essential
- Use your deep understanding of the buyer journey to influence the sales narrative and the selection and implementation of sales enablement tools

Region Specific
- An expert in your region, working closely with the teams across APAC, the Marketing Executive needs to have a deep understanding of the APAC region
- Support APAC regional marketing strategy to grow the business that is both globally consistent with the overarching Marketing strategy, and specific to country variations and requirements

**Essential Criteria**
- Good quality relevant first degree in marketing or business management; or proven record and passion on marketing
- Events marketing. Solid experience running marketing on industry events.
- Experience using hybrid methods running events.
- Experience of CRM systems (Salesforce), Marketing Automation systems (Pardot), Social media (Twitter, Linkedin, WeChat) and content management platforms, webinar platforms.
- Proven marketing capability at both a strategic and delivery level
- A strong affinity to delivering best in class service
- A solid strategic understanding of building marketing campaigns and strategies
- Understanding how ROI can be maximised by activity and channel
- Excellent IT skills

Reporting Senior Marketing Manager - APAC, you will need these qualities to be competent for the job:
Accountability
You are expected to take ownership of the marketing initiatives/projects you are running. Proactivity is important to involve related stakeholders work together with you.

Event marketing
You should have abundant experience organizing, promoting top-notch industry events. By running CRU events in APAC, you help enforcing CRU’s leading brand image in the industry

Creativity and Flexibility
Commodity market is changing constantly, so as our marketing tactics. You need to be creative in developing unique ideas. One should have a willingness to adapt and change. There are often new practices and trends that you ought to embrace.

Detail oriented, logical, and analytical
The Marketing Executive needs to pay attention to the details. You sh