Senior Executive
2 weeks ago
**Key responsibilities**
1. Customer Experience
Effective, accurate and consistent messaging across the different company communication touchpoints to the correct audiences.
- Steer customer journey communications strategy and ensure framework compliance from all company channel owners.
- Use data analytics to identify pax pain points in communication categories and channels for improvement.
- Comprehensive review of company communications touchpoints materials to implement enhancements where and when required.
- Develop new customer-facing communications to address communication gaps.
- Coordinate with BUs to enhance company communications channels UX where required.
2. Brand Reputation
Development of clear communication strategy for new CED products and services introductions.
- Curate an annual content calendar in consultation with Brand and Marketing Department and Public Affairs Department to deliver a cohesive narrative for Customer Experience Division product and services.
- Jointly produce promotional content with Brand and Marketing Department and relevant BUs involved in the project.
- Execution of effective campaigns within agreed timelines and budgets.
- Effective utilisation of media platforms.
3. Operational Excellence
Timely implementation of communications initiatives.
- Coordinate and align with multiple business units to execute cross-department customer experience projects/initiatives related to the communications experience.
**Requirements**:
- University graduate. Communications, media, or design background preferred but not required.
- Communications and/or media experience preferred but not required.
- Creative, organised, meticulous, good communication skills, resourceful.
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