Senior Executive

2 weeks ago


Singapore Singapore Airlines Full time

**Key responsibilities**

1. Customer Experience

Effective, accurate and consistent messaging across the different company communication touchpoints to the correct audiences.
- Steer customer journey communications strategy and ensure framework compliance from all company channel owners.
- Use data analytics to identify pax pain points in communication categories and channels for improvement.
- Comprehensive review of company communications touchpoints materials to implement enhancements where and when required.
- Develop new customer-facing communications to address communication gaps.
- Coordinate with BUs to enhance company communications channels UX where required.

2. Brand Reputation

Development of clear communication strategy for new CED products and services introductions.
- Curate an annual content calendar in consultation with Brand and Marketing Department and Public Affairs Department to deliver a cohesive narrative for Customer Experience Division product and services.
- Jointly produce promotional content with Brand and Marketing Department and relevant BUs involved in the project.
- Execution of effective campaigns within agreed timelines and budgets.
- Effective utilisation of media platforms.

3. Operational Excellence

Timely implementation of communications initiatives.
- Coordinate and align with multiple business units to execute cross-department customer experience projects/initiatives related to the communications experience.

**Requirements**:

- University graduate. Communications, media, or design background preferred but not required.
- Communications and/or media experience preferred but not required.
- Creative, organised, meticulous, good communication skills, resourceful.



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