Marketing Specialist

Summary

We are searching for a savvy, and flexible performance marketing Specialist (E1/E2) You will be part of the Performance Marketing team in Scoot's Brand & Marketing team, and will be responsible for driving effective go-to-market paid media strategies for each of Scoot's campaigns to deliver on business KIPs including campaign performance and cut-through, building healthy brand awareness scores and effecting media support that drives route uptake. A secondary role is in driving tourism co-ops and partnerships with key stakeholders at our operating destinations.

**Job Description**:
Working closely with Scoot's brand manager, the media and creative agencies, s/he will be responsible for delivering key media and business KPIs. The scope entails:
Paid Media & Performance Marketing
- Managing the appointed media agency, s/he will be responsible for mapping Scoot's media strategy, budget management and allocation across the year for identified Scoot markets (e.g. Vietnam, Malaysia, Indonesia, Australia).
- S/he will plan, buy, set-up and optimise paid performance channels across the full funnel, including select traditional channels and retargeting strategies for both paid social and digital channels; and put in place measures to ensure all channels are performing well to meet revenue and brand health metric targets.
- Maintain and improve Scoot's SEM structure and set-up; to effectively deliver strong ROAS.
- Work with marketing analytics, sales, CRM/ digital experience teams to identify opportunities for building targeted audience lists; establishing mutli-channel consumer relationships, building Scoot’s DMP within the Enterprise Data Warehouse, and establish data models for revenue and load optimisation and media efficiencies.
- Conduct quarterly and annual reviews to ensure optimisations, constant learnings and improvements to deliver on agreed KPIs, keep abreast of the changing media landscape.
- Assess new technology, market trends, consumer behaviours, passenger purchase cycles etc., to identify new opportunities or need for change to Scoot's media strategy.

Market Development
- Work closely with the Revenue Management and Country managers to ensure load factors are maximised, and revenue opportunities are capitalised, especially for Scoot's lead markets.
- Work collaboratively with Brand team to optimise message amplification through appropriate media plans weighted across the year to maximise booking opportunities for the airline; and ensuring that campaigns have maximum stand out, reflect the airline’s brand values and wherever possible provide a platform for PR activity.
- Manage the overall media exposure and plan the calendar of exposure for maximisation of budgets.
- Seek out, engaging and establishing co-op relationships with respective State and National Tourism authorities across assigned markets to negotiate, secure and administer funding to bolster marketing funds.

**Requirements**:

- Degree preferred.
- 2-4 years of direct experience in media and brand communications, in a media agency or on the client front
- Proven experience developing cost-efficient and impactful marketing campaigns, including but not limited to digital and social media, integrated campaign planning and content strategy
- Knowledge of digital media and performance marketing across all channels, e2e funnel, Google stack and DSPs;
- Strong project management, multitasking, and decision-making skills
- Metrics-driven marketing mind with eye for creativity
- Conceptual and intuitive thinker with business acumen
- Infectious energy and enthusiasm;
- Comfortable working with ambiguity and without complete information
- Independent self-starter and excellent communicator

Skills: