Senior Marketing Manager

1 week ago

Singapore Informa Markets Full time

**Company Description**
Informa Markets is one of Informa's B2B Markets and Digital Services divisions. We are a highly international business, with a significant presence in the US, Brazil, the Middle East, India and China.

We work in over a dozen growing, specialist and international markets, with hundreds of leading brands across Health & Nutrition, Healthcare & Pharmaceuticals, Aviation, Beauty & Aesthetics, Infrastructure & Construction, Agriculture and Fashion.

Informa Markets delivers smart events, including must-attend trade-focused exhibitions, specialist content, specialist data and targeted digital services, including lead and demand generation solutions powered by our depth of first-party customer data.

Our live products and digital platforms and services enable buyers, sellers and decision makers in specialist markets to meet, discover and showcase new products and do business.

The Senior Marketing Manager will be responsible for the strategizing, planning, development and implementation of marketing activities and campaigns for assigned events, spanning trade shows, conferences and awards programs. The key pillars of the role will involve forging partnerships, audience development, marketing campaign KPIs and people management skills. You will be a proactive individual with strong communication and project management skills.

**PRINCIPAL DUTIES AND RESPONSIBILITIES**:

- Lead the planning and implementation of an integrated customer-focused marketing strategy, optimise all digital channels with demonstrated ability in new marketing / event tech and social media
- Design and execute brand communications strategies and marketing plans for the events, as well as result-driven marketing promotions campaigns
- Track budgets and investments, ensuring financials are managed in an effective manner with regular evaluation of effectiveness and performance metrics
- Manage content, social media, creative and marketing agencies, including management of registration and PR vendors
- Manage partnerships with trade media and partners to extend promotional reach
- Implement a clear communication plan to promote the company's sustainability efforts and educate stakeholders about the impact of event initiatives
- Support and provide guidance to marketing team
- Collaborate with other Informa Markets offices to meet event deliverables for JV projects
- Develop agile strategies to enhance audience development through effective marketing and client/partner engagement initiatives
- Work closely with key stakeholders to gather audience and commercial insights, develop a data driven POV on what motivates our buyers, and execute effective, measurable marketing campaigns

**Qualifications**
- At least 10 years of working experience preferably in events or exhibitions industry
- Required skills: Digital Marketing, B2B Marketing, Events Marketing, Partnership Management
- Experience in tradeshow marketing will be advantageous
- _longer working hours to be committed leading up to event and during event trading days_

  • Marketing Manager

    1 week ago

    Singapore MALAR MARKETING PTE. LTD. Full time

    Marketing Manager Roles & Responsibilities: Oversee all marketing campaigns for their company or department Implement strategy Promote a business, product, or service Ensure the company is communicating the right messaging to attract prospective customers and retain existing ones Represent the marketing team to cross-functional groups including product...

  • Marketing Specialist

    1 week ago

    Singapore NØLINE Marketing Full time

    2 days ago Be among the first 25 applicants Looking for career advancement or opportunities? Come join us -About us- We are a global outsourced marketing company and we represent top brands to create product awareness. Responsibilities: - engage with potential customers in face to face interactions - leading teams and executing marketing campaigns and...

  • Senior Marketing Manager

    7 days ago

    Singapore MAYER MARKETING PTE LTD Full time

    **JOB RESPONSIBILITIES** 1. Brand custodian for both brands (Mayer/Mistral) Singapore/Malaysia market 2. Oversees all marketing activities within an organization 3. Planning, directing and coordinating marketing efforts within the team 4. Responsible for developing strategies, managing A&P budgets, setting goals and ensuring consistent brand messaging...

  • Marketing Specialist

    4 weeks ago

    Singapore Oxie Marketing Group Full time

    Get AI-powered advice on this job and more exclusive features. Direct message the job poster from Oxie Marketing Group Just Graduated from Uni or Poly? Launch Your Career with Us Ready to dive into the real world? Start strong with a role that gives you more than a desk – it gives you a voice, a mission, and a career path. We're looking for energetic,...

  • Sales And Marketing Specialist

    4 weeks ago

    Singapore NØLINE Marketing Full time

    4 days ago Be among the first 25 applicants Looking for career advancement or opportunities? Tired of a desk-bound job? Come join us Fresh graduates/entry level are also welcomed :D -About us- We are a global outsourced marketing company and we represent top brands to create product awareness Responsibilities: - engage with potential customers in face to...

  • Junior Marketing Coordinator

    4 weeks ago

    Singapore Hikers Marketing Full time

    Junior Marketing Coordinator - Coaching Provided Join to apply for the Junior Marketing Coordinator - Coaching Provided role at Hikers Marketing Junior Marketing Coordinator - Coaching Provided 1 week ago Be among the first 25 applicants Join to apply for the Junior Marketing Coordinator - Coaching Provided role at Hikers Marketing Get AI-powered advice...

  • Marketing Communications

    1 day ago

    Singapore Orion Marketing Full time

    (Entry Level) Marketing Communications 2 days ago - Be among the first 25 applicants Get AI-powered advice on this job and more exclusive features. Are you ready to move on to the next level?"School coming to an end already, I need to find a career" always pops out in people's minds. That's when we are here to help you transition to your next phase of life....

  • Sales And Marketing Specialist

    2 days ago

    Singapore Orion Marketing Full time

    1 day ago Be among the first 25 applicants Get AI-powered advice on this job and more exclusive features. We're Recruiting for Sales & Marketing Team — Whether You're Outgoing or a Little Reserved Love talking to people? Thrive in fast-paced vibes?Join us to grow our brand through: On-the-ground sales Event marketing Client engagement You'll: - Meet &...

  • Digital Marketing Manager

    2 weeks ago

    Singapore Essential Marketing Full time

    You should have a strong grasp of current marketing tools and strategies and be able to lead integrated digital marketing campaigns from concept to execution. Digital marketing managers will work with the marketing team, supporting teams (such as programmers), and vendors to launch campaigns on time and on budget. **Responsibilities**: - Design, build and...

  • Marketing Executive

    2 days ago

    Singapore Excelsior Marketing group Full time

    We are looking for a goal-driven Marketing Executive to join our Marketing team. In this role, you will participate in all marketing activities, with the primary goal of learning how to drive sales and increase brand awareness. While it’s an entry-level position, you will need to demonstrate decent communication skills, as well as an understanding of basic...