Senior Marketing Manager

1 week ago

Singapore UMS CONSULTANT PTE. LTD. Full time

**Job Scope**:
The **Senior Marketing Manager**is responsible for developing and executing strategic marketing plans to enhance brand visibility, drive customer engagement, and increase market share. This role leads a team of marketing professionals, collaborates with cross-functional departments, and oversees the planning, development, and implementation of all marketing initiatives across digital and traditional channels.

**Roles and Responsibilities**:
**Strategic Planning & Leadership**:

- Develop and implement integrated marketing strategies aligned with business objectives
- Lead and manage the marketing team to ensure consistent execution of campaigns
- Monitor marketing performance metrics and adjust strategies accordinglyOversee the marketing budget and ensure effective allocation of resources

**Brand Management**:

- Ensure brand consistency across all platforms, campaigns, and communications
- Oversee content creation, branding materials, and messaging toneStrengthen the brand’s positioning and awareness in local and regional markets

**Campaign Management**:

- Plan, execute, and measure multi-channel marketing campaigns
- Manage go-to-market strategies for product launches and promotional eventsAnalyse campaign effectiveness and ROI, and provide actionable insights

**Digital Marketing**:

- Collaborate with web developers and digital teams to optimise user experienceStay current with digital trends and tools to ensure innovative outreach

**Market Research & Analysis**:

- Conduct market, customer, and competitor analysis to identify opportunities
- Translate data insights into strategies to improve customer acquisition and retentionPresent findings and strategic recommendations to senior leadership

**Stakeholder & Agency Management**:

- Liaise with external agencies, media partners, and vendors
- Work closely with sales, product, and customer success teams to align messaging
- Manage PR efforts and media communications as needed

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